Facebook & Social Media Advertising In South Farmingdale

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In South Farmingdale, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In South Farmingdale, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In South Farmingdale to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to engage our website design experts In South Farmingdale to assist your business to achieve real results. Professional designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In South Farmingdale on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Prospects who are fans of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In South Farmingdale is its capability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In South Farmingdale Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad professionals, SEO ad agency or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design gurus, our graphic design or our advertising consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063