Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In South Farmingdale If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In South Farmingdale, with the interests and geography you want. Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost? When you appear in front of people In South Farmingdale, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In South Farmingdale to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups? Before launching your campaign, we are able to help you to figure out precisely what you really need to accomplish. Remember to meet with our website design company In South Farmingdale to assist you to succeed. Exceptional designs developed by our website design experts will help and secure results! Reaching Your Prospects In South Farmingdale on Facebook There are a variety of approaches to appear in front of an "Audience" on Facebook: Targeting those who have been to your site previously (retargeting); Prospects who are fans of your page; People who have similar passions (which include other pages on Facebook); People who meet demographic factors; Prospects who are already your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, interests and much more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google and Bing: No Search Required The main benefit Facebook offers In South Farmingdale is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently. The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Fantastic for Reaching Local Niches Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer? For any business who conducts business regionally In South Farmingdale Facebook is a great method to appear in front of your target audience. We are able to concentrate on your prospects in several ways. Only want to reach women 35-65 in three zip codes? No worries! Want to have a special offer on Mondays? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below. If you would like to talk about the services of our pay per click ad company, our local advertising professionals in New York, SEO ad agency in NY or retargeting companies in Nassau County please contact our offices. So is Facebook a Great Deal? Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers. Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again. Just remember to have your visuals strong before running ads like these. For info about our New York web design professionals, our graphic design or our advertising consulting services in Nassau County call us today. Facebook Promotions Must Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook. Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In South Farmingdale and Facebook Everyone's needs are very different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we are able to assist you to effectively increase your business. 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