Facebook & Social Media Advertising In Wantagh

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Wantagh, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Wantagh, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Wantagh to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design agency In Wantagh to work with you to maximize results. Excellent designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Wantagh on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Potential customers that are fans of your page;
• People that have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Wantagh is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Wantagh Facebook is an excellent method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising company, our local advertising company, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design agency, our graphic design companies or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063