Facebook & Social Media Advertising In Wantagh

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Wantagh, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In Wantagh, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Wantagh to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to speak with our website design agency In Wantagh to help you to achieve results. Effective designs by our website design agency can help and secure results!

Reaching Your Prospects In Wantagh on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Wantagh is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Wantagh Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local ad agency in NY, SEO advertising agency in Nassau County or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design company, our graphic design services in Suffolk or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063