Facebook & Social Media Advertising In Wantagh

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Wantagh, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you appear in front of people In Wantagh, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Wantagh to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design experts In Wantagh to help your business to succeed. Powerful designs from our website design company help your business and achieve results!

Reaching Your Prospects In Wantagh on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, passions and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Wantagh is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In Wantagh Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency in Nassau, SEO ad agency in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design company, our graphic design companies on L.I. or our online advertising consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063