Facebook & Social Media Advertising In Baldwin

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Baldwin, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Baldwin, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In Baldwin to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to engage our website design agency In Baldwin to help your business to maximize results. Powerful designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Baldwin on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Prospects that are fans of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Baldwin is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business regionally In Baldwin Facebook is a superb way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC ad company, our local advertising agency in New York, SEO ad agency on Long Island or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies or our advertising consulting services on L.I. contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063