Facebook & Social Media Advertising In Baldwin

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Baldwin, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

When you connect with people In Baldwin, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Baldwin to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design experts In Baldwin to work with your business to succeed. Excellent designs created by our website design company can help and achieve results!

Reaching Your Prospects In Baldwin on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Baldwin is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Baldwin Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk PPC ad company, our local ad company on Long Island, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design companies in Nassau County or our online advertising consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063