Facebook & Social Media Advertising In Baldwin

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Baldwin, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you appear in front of people In Baldwin, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Baldwin to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to call our website design agency In Baldwin to serve you to achieve results. Excellent designs from our website design experts help your business and secure results!

Reaching Your Prospects In Baldwin on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Baldwin is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Baldwin Facebook is a superb way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local advertising company, SEO ad agency in Nassau County or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design experts in Nassau County or our advertising consulting services on LI call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063