Facebook & Social Media Advertising In Baldwin

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Baldwin, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

When you connect with people In Baldwin, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Baldwin to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design company In Baldwin to help your business to achieve results. Effective designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Baldwin on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Baldwin is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who does business locally In Baldwin Facebook is an excellent method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC ad company, our local advertising company, SEO ad agency in Nassau County or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design experts, our graphic design in New York or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063