Facebook & Social Media Advertising In Baldwin

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Baldwin, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

After you appear in front of people In Baldwin, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Baldwin to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design agency In Baldwin to assist you to achieve results. Strong designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In Baldwin on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects that are fans of your page;
• People who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Baldwin is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any company who does business locally In Baldwin Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad company, our local advertising professionals in Suffolk County, SEO ad agency on Long Island or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design experts in New York or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063