Facebook & Social Media Advertising In Baldwin

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Baldwin, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you connect with people In Baldwin, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Baldwin to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design experts In Baldwin to help your business to achieve real results. Strong designs by our website design agency will help and drive results!

Reaching Your Prospects In Baldwin on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Baldwin is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Baldwin Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad consultants, our local advertising agency, search engine optimization ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design consultants, our graphic design companies or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063