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Facebook & Social Media Advertising In Baldwin

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Baldwin

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Baldwin, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

When you reach people In Baldwin, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Baldwin to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design experts In Baldwin to work with your business to achieve results. Strong designs by our website design experts will help and secure results!

Baldwin lead generation on Facebook
target your audience In Baldwin with Facebook

Reaching Your Prospects In Baldwin on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your website previously (retargeting);
  • Individuals who are fans of your page;
  • Potential customers that have similar passions (including other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Baldwin is its capacity to reach prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

  • Are you an attorney? Health care provider? Home repair company? A restaurant or store?
  • For any business who conducts business regionally In Baldwin Facebook is a great way to reach your audience.
  • We can concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad agency on Long Island, SEO ad agency or retargeting campaign
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design company, our graphic design services on Long Island or our online advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Baldwin

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063