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Facebook & Social Media Advertising In Baldwin

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Baldwin

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Baldwin, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you reach people In Baldwin, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Baldwin to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design company In Baldwin to serve your business to achieve real results. Effective designs by our website design company can help and drive results!

Baldwin lead generation on Facebook
target your audience In Baldwin with Facebook

Reaching Your Prospects In Baldwin on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Focusing on individuals who have visited your web site in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Individuals that have related interests (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Baldwin is its ability to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

  • Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
  • For any business who conducts business regionally In Baldwin Facebook is an excellent way to reach your audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our New York PPC advertising consultants, our local ad agency in Nassau County, search engine optimization ad agency in NY or remarketing agencies on Long Island
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design experts in Nassau or our online marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Baldwin

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063