Does Your Nassau County Business Website Design Stand Out?
If you are looking to grow your business using the web, an outstanding website design is essential. Your customers In Nassau County today have more choices - and distractions - than they ever did before. Our Long Island web design agency can help.
With so many things to view online, will your web design engage your prospects or send them running to your competitors?
Why Web Design Matters to Business Customers
When prospects go to your web site, they don't have the benefit of you sitting alongside them, explaining your business to them. It's just them, a display screen and your web page staring them in the face. Are they likely to call you? Are they going to work with you? Or are they just going to bounce away from your website - an opportunity lost to a competition?
Design Your Website for Trust, Engagement & Financial Success
Web Design Should Build Trust
A powerful web design instills trust in your business.
Do you appear professional? Do you appear like you care about your business, and, in turn, will worry about your customers? You need your prospects to understand you intend to be professional with them.
If you have an inadequate image, why would they want to work with you?
With trust being one of the concerns of prospects initiated over the internet, you must present an excellent website with all of the information they require to understand why they need to work with you.
Design for Your Nassau County Customers, Not You
While you ought to like the design of your site, remember its goal - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your website design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you letting them know how you are going to meet their expectations, or are you simply speaking about yourself? Powerful web design makes all the difference.
Your Web Design Has Just 3-7 Seconds
to Grab Your Nassau County Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds unless you reach them with a powerful message and great visual. It is our job to keep them focused on what you can do for them. Your website design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google visitors do not like what they find on your website. Talk about what you can provide them, such as retailers, service companies, professional services, medical services and home repair products or services. Our LI pay per click ad agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile phones. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower which are not mobile responsive. Again, web design has an impact.
- No Focus on Your Prospects: Remember, they don't care about you, prospects care about what results you can achieve on their behalf. Are you speaking about them or boasting about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Nassau County
Growth happens much faster for businesses with strong websites. They receive more traffic from Google. Prospects stay and interact instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our paid ads agency in Nassau services. Ultimately, the goal of a properly designed website is to generate more prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local advertising agency in Suffolk County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A professionally designed website delivers significant benefits to your business. Our team will work with you to design a site that produces the benefits you need.
Prospects judge your organization based on what they observe on your website. Does your web design convey credibility or create doubt?
Call to Action
Does your message tell your prospects how to take that next step? Do you make simple and inviting for your prospects to reach out to you?
Focus your marketing on the prospects you need to attract (hint: not everyone is a prospect). Connect with them on their terms, focusing on their requirements, and your ability to satisfy those demands.
Owning a web site is an extremely practical way to get the message out. Keep in touch with all your customers, and update your info with no high-priced print and mailing fees!
Adding valuable material to your website is straightforward, and keeping your customers in the loop could help you save money and time.
Make it simple for established customers to obtain the facts they need and lower your support expenses.
How Our Professional Team Can Certainly Help You and Your Business
Leadership: Two Decades Experience
Our leadership group has really helped businesses to expand on the internet since '97. We've obtained enormous working experience helping businesses large and small generate leads and sales online. In fact, we've helped our clientele generate over $600 million in new revenue.
Local & National Clients
We work with all sized clients, regional and nationwide. Attorneys, professional service providers, construction, financial companies, e-commerce and others. Any client that can really benefit from more business can see tremendous growth. Nassau County included.
Our Focus is on YOU
Before we start building your website, we speak with you to fully grasp your business and your objectives. What are your business and personal targets? What are you looking to accomplish? We need to know this to produce a website design that meets or exceeds your expectations.
Evaluating Your Current Marketing
We work together with you to analyze your existing advertising. Exactly what have you got on the internet and in print? We wish to give you a effective and persuasive design that helps and enhances your current marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Nassau County are different from other markets, so be sure you're speaking to your audience!