Facebook & Social Media Advertising On Long Island

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people On Long Island, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you connect with people On Long Island, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people On Long Island to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design experts On Long Island to serve your business to maximize results. Effective designs designed by our website design agency help you and achieve results!

Reaching Your Prospects On Long Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• People that are followers of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, interests and even more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers On Long Island is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who does business locally On Long Island Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad agency in Suffolk County, search engine optimization ad agency or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063