Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects On Long Island

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people On Long Island, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people On Long Island, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people On Long Island to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design experts On Long Island to assist you to achieve results. Quality designs developed by our website design company drive success and achieve results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Focusing on individuals who have visited your site previously (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who may have similar passions (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers On Long Island is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

  • Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
  • For any company who conducts business regionally On Long Island Facebook is a superb technique to appear in front of your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO consultants in Nassau County or retargeting agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design services in NY or our advertising consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063