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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects On Long Island

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people On Long Island, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you reach people On Long Island, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people On Long Island to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to reach out to our website design agency On Long Island to aid you to succeed. Excellent designs from our website design agency will help and secure results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your web site previously (retargeting);
  • Prospects who are fans of your page;
  • Potential customers that have related passions (which include other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers On Long Island is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

  • Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
  • For any company who conducts business regionally On Long Island Facebook is a superb method to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local ad consultants in Nassau, SEO consultants in Suffolk County or retargeting agencies in NY
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design in Suffolk County or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063