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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects On Long Island

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people On Long Island, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you appear in front of people On Long Island, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people On Long Island to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company On Long Island to work with you to achieve real results. Effective designs implemented by our website design agency drive success and drive results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on those who have been to your website before (retargeting);
  • People that are enthusiasts of your page;
  • Prospects that have similar pursuits (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers On Long Island is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

  • Are you an attorney? Physician? Home renovation company? A restaurant or store?
  • For any organization who does business locally On Long Island Facebook is a superb way to appear in front of your audience.
  • We can concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad company, our local ad agency, SEO ad agency in New York or retargeting agencies on Long Island
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design experts, our graphic design on Long Island or our marketing consulting services on LI call us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063