Facebook & Social Media Advertising On Long Island

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people On Long Island, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you connect with people On Long Island, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people On Long Island to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design agency On Long Island to serve your business to succeed. Great designs designed by our website design experts will help and drive results!

Reaching Your Prospects On Long Island on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• People that are followers of your page;
• People who have similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers On Long Island is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business locally On Long Island Facebook is a great way to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local advertising professionals on Long Island, search engine optimization advertising agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063