Ads on Facebook and Social Media Gives Unprecedented Reach into prospects On Long Island
If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people On Long Island, with the interests and geo targeting you want.
Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?
After you reach people On Long Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people On Long Island to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?
Before starting your advertising campaign, we can help you to determine precisely what you really need to achieve.
Reaching Your Prospects On Long Island on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Targeting individuals who have visited your site before (retargeting);
- People that are fans of your page;
- Prospects that have related interests (including other pages on Facebook);
- Potential customers who meet demographic factors;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The main benefit Facebook offers On Long Island is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.
The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Reaching Regional Areas
- Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
- For any business who does business locally On Long Island Facebook is a great technique to reach your target audience.
- We have the ability to concentrate on your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special on Thursdays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other engines. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).
In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.
Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.
Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in Nassau or our advertising consulting services on Long Island contact us today.
Facebook Promotions Have To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.