Facebook & Social Media Advertising On Long Island

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people On Long Island, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

When you reach people On Long Island, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people On Long Island to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to engage our website design company On Long Island to work with your business to achieve real results. Great designs designed by our website design agency can help and secure results!

Reaching Your Prospects On Long Island on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers On Long Island is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any business who does business locally On Long Island Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click ad company, our local advertising agency, SEO ad agency in Nassau County or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design in Nassau County or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063