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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects On Long Island

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people On Long Island, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you appear in front of people On Long Island, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people On Long Island to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to engage our website design company On Long Island to work with you to maximize results. Quality designs by our website design experts can help and drive results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Focusing on those who have visited your website before (retargeting);
  • Potential customers that are followers of your page;
  • Prospects who may have very similar interests (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers On Long Island is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

  • Are you a lawyer? Doctor? Home repair company? A restaurant or store?
  • For any business who conducts business locally On Long Island Facebook is a great technique to appear in front of your target audience.
  • We can concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad consultants, our local advertising experts in NY, SEO professionals or retargeting companies on L.I.
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design in Nassau or our marketing consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063