Facebook & Social Media Advertising On Long Island

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people On Long Island, with the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you connect with people On Long Island, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people On Long Island to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts On Long Island to serve your business to achieve results. Quality designs by our website design experts drive success and secure results!

Reaching Your Prospects On Long Island on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• People that have related passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers On Long Island is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally On Long Island Facebook is a superb way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency on Long Island, SEO ad agency on Long Island or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063