Facebook & Social Media Advertising On Long Island

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people On Long Island, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you reach people On Long Island, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people On Long Island to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design experts On Long Island to aid your business to achieve real results. Quality designs created by our website design experts can help and achieve results!

Reaching Your Prospects On Long Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• People that are followers of your page;
• Prospects who may have related interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers On Long Island is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business locally On Long Island Facebook is a great technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local advertising professionals on Long Island, SEO ad agency in New York or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design services or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063