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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects On Long Island

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people On Long Island, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

Once you appear in front of people On Long Island, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people On Long Island to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design agency On Long Island to assist you to achieve results. Excellent designs created by our website design experts can help and achieve results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Focusing on people who have visited your site in the past (retargeting);
  • Prospects who are enthusiasts of your page;
  • Prospects who have related passions (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers On Long Island is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
  • For any business who conducts business locally On Long Island Facebook is a superb method to reach your audience.
  • We can target your prospects in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising consultants in New York, SEO ad agency or remarketing companies
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design in Nassau or our marketing consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063