Facebook & Social Media Advertising On Long Island

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people On Long Island, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

When you connect with people On Long Island, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people On Long Island to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design company On Long Island to work with you to achieve real results. Excellent designs designed by our website design company will help and secure results!

Reaching Your Prospects On Long Island on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People that are fans of your page;
• People who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers On Long Island is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who does business locally On Long Island Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad consultants in Nassau County, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063