Facebook & Social Media Advertising In Oyster Bay

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Oyster Bay, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

After you appear in front of people In Oyster Bay, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Oyster Bay to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design experts In Oyster Bay to help your business to maximize results. Great designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Oyster Bay on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Oyster Bay is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Oyster Bay Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local ad agency, SEO ad agency on LI or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design experts in Nassau or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063