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Facebook & Social Media Advertising In Oyster Bay

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Oyster Bay

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Oyster Bay, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you reach people In Oyster Bay, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Oyster Bay to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to engage our website design experts In Oyster Bay to aid your business to achieve real results. Effective designs created by our website design company drive success and achieve results!

Oyster Bay lead generation on Facebook
target your audience In Oyster Bay with Facebook

Reaching Your Prospects In Oyster Bay on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting people who have visited your site in the past (retargeting);
  • Prospects that are fans of your page;
  • Individuals who may have similar passions (including other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, interests and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Oyster Bay is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
  • For any organization who conducts business regionally In Oyster Bay Facebook is a superb method to appear in front of your audience.
  • We are able to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC ad company, our local advertising consultants in Suffolk County, search engine optimization ad agency or retargeting companies on LI
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design companies in New York or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Oyster Bay

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063