Facebook & Social Media Advertising In Oyster Bay

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Oyster Bay

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Oyster Bay, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you reach people In Oyster Bay, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Oyster Bay to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design company In Oyster Bay to aid your business to maximize results. Powerful designs by our website design agency help your business and achieve results!

Oyster Bay lead generation on Facebook
target your audience In Oyster Bay with Facebook

Reaching Your Prospects In Oyster Bay on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site before (retargeting);
  • People that are followers of your page;
  • Potential customers who may have related pursuits (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Oyster Bay is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

  • Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
  • For any organization who conducts business regionally In Oyster Bay Facebook is a great technique to reach your audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely targeting the right prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency in New York, search engine optimization ad agency or retargeting campaign in NY
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design companies or our marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Oyster Bay

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063