Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Oyster Bay If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Oyster Bay, with the interests and geo targeting you seek. Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost? Once you reach people In Oyster Bay, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Oyster Bay to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Prior to starting your campaign, we can help you to determine precisely what you need to achieve. Remember to reach out to our website design company In Oyster Bay to help your business to achieve real results. Professional designs by our website design agency drive success and drive results! Reaching Your Prospects In Oyster Bay on Facebook There are numerous ways to reach an "Audience" on Facebook: Focusing on those who have been to your web site in the past (retargeting); Individuals who are fans of your page; People who have very similar interests (such as other pages on Facebook); Prospects who meet demographic criteria; Prospects who are currently your customers; and the list goes on... With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Required The main advantage Facebook offers In Oyster Bay is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently. The search engines are limited to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting to Regional Niches Are you an attorney? Doctor? Home repair company? A restaurant or retailer? For any organization who does business regionally In Oyster Bay Facebook is a great way to appear in front of your target audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in three zip codes? Not a problem! Want to have a special offer on Tuesdays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next. If you would like to discuss the services of our pay per click advertising agency, our local ad agency, SEO ad agency or retargeting agencies in Nassau County please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers. Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again. Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design experts, our graphic design in Nassau County or our marketing consulting services call us today. Facebook Campaigns Need To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook. Our lead generation on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Oyster Bay and Facebook Everyone's needs are very different, there aren't any all purpose answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to discuss your business and needs, and see if there is a way we can assist you to productively increase your business. 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