Facebook & Social Media Advertising In Oyster Bay

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Oyster Bay, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

Once you connect with people In Oyster Bay, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Oyster Bay to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design experts In Oyster Bay to help you to maximize results. Excellent designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In Oyster Bay on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• People who are fans of your page;
• People that have similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Oyster Bay is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any organization who does business locally In Oyster Bay Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local advertising consultants on Long Island, SEO ad agency in NY or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts in New York or our online marketing consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063