Facebook & Social Media Advertising In Oyster Bay

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Oyster Bay, possessing the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

After you appear in front of people In Oyster Bay, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Oyster Bay to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to allow our website design agency In Oyster Bay to assist your business to achieve results. Great designs created by our website design company can help and drive results!

Reaching Your Prospects In Oyster Bay on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, hobbies and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Oyster Bay is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who does business locally In Oyster Bay Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click advertising company, our local advertising agency on Long Island, SEO ad agency in Nassau County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design gurus, our graphic design companies in Nassau County or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063