Facebook & Social Media Advertising In Oyster Bay

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Oyster Bay, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

When you appear in front of people In Oyster Bay, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Oyster Bay to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design experts In Oyster Bay to work with you to succeed. Excellent designs by our website design company can help and secure results!

Reaching Your Prospects In Oyster Bay on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• People who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Oyster Bay is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who does business locally In Oyster Bay Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising agency, search engine optimization consultants in New York or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design experts or our advertising consulting services in Nassau call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063