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Facebook & Social Media Advertising In Oyster Bay

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Oyster Bay

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Oyster Bay, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

Once you reach people In Oyster Bay, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Oyster Bay to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design agency In Oyster Bay to serve you to achieve results. Great designs by our website design company will help and secure results!

Oyster Bay lead generation on Facebook
target your audience In Oyster Bay with Facebook

Reaching Your Prospects In Oyster Bay on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your web site in the past (retargeting);
  • Potential customers who are followers of your page;
  • People who have related interests (which include other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, interests and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Oyster Bay is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

  • Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
  • For any company who does business regionally In Oyster Bay Facebook is a great technique to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO advertising agency in Nassau County or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Oyster Bay

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063