Facebook & Social Media Advertising In Upper Brookville

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Upper Brookville, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you connect with people In Upper Brookville, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Upper Brookville to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design experts In Upper Brookville to work with you to maximize results. Strong designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Upper Brookville on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Upper Brookville is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any organization who conducts business locally In Upper Brookville Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in NY, SEO ad agency in Suffolk or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design agency, our graphic design services on L.I. or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063