Facebook & Social Media Advertising In Upper Brookville

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Upper Brookville, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

After you appear in front of people In Upper Brookville, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Upper Brookville to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design experts In Upper Brookville to aid you to maximize results. Strong designs from our website design agency can help and drive results!

Reaching Your Prospects In Upper Brookville on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Upper Brookville is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Upper Brookville Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising company, search engine optimization ad agency in Nassau or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design experts, our graphic design services or our advertising consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company on LI and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063