Facebook & Social Media Advertising In Upper Brookville

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Upper Brookville, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

After you reach people In Upper Brookville, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Upper Brookville to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design experts In Upper Brookville to aid your business to achieve real results. Great designs from our website design company help you and achieve results!

Reaching Your Prospects In Upper Brookville on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• Prospects that have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Upper Brookville is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business locally In Upper Brookville Facebook is a great method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising experts in New York, SEO consultants or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen in Nassau County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063