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Facebook & Social Media Advertising In Hicksville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Hicksville

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Hicksville, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Hicksville, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Hicksville to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to allow our website design agency In Hicksville to work with you to achieve real results. Quality designs created by our website design experts help your business and drive results!

Hicksville lead generation on Facebook
target your audience In Hicksville with Facebook

Reaching Your Prospects In Hicksville on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have been to your website before (retargeting);
  • Individuals that are enthusiasts of your page;
  • Potential customers who may have very similar pursuits (including other pages on Facebook);
  • People who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Hicksville is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

  • Are you an attorney? Medical professional? Home repair business? A restaurant or store?
  • For any business who does business regionally In Hicksville Facebook is a superb way to appear in front of your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency, SEO ad agency or remarketing agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design professionals, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Hicksville

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063