Facebook & Social Media Advertising In Hicksville

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Hicksville, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

Once you connect with people In Hicksville, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Hicksville to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design experts In Hicksville to help you to achieve results. Powerful designs created by our website design agency can help and secure results!

Reaching Your Prospects In Hicksville on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Hicksville is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Hicksville Facebook is a superb way to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad company, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063