Facebook & Social Media Advertising In Hicksville

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Hicksville, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Hicksville, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Hicksville to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to meet with our website design agency In Hicksville to work with your business to maximize results. Effective designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Hicksville on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People that are followers of your page;
• Potential customers who have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, passions and even more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Hicksville is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Hicksville Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad agency on LI, search engine optimization ad agency in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in New York and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063