Facebook & Social Media Advertising In Hicksville

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Hicksville, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Hicksville, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Hicksville to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design company In Hicksville to serve you to maximize results. Excellent designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Hicksville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• People that are followers of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Hicksville is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Hicksville Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local ad agency in Nassau County, search engine optimization ad agency in NY or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design consultants, our graphic design companies on LI or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in New York and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063