Facebook & Social Media Advertising In Hicksville

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Hicksville, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you appear in front of people In Hicksville, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Hicksville to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design experts In Hicksville to help you to succeed. Great designs by our website design experts drive success and drive results!

Reaching Your Prospects In Hicksville on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Hicksville is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who does business locally In Hicksville Facebook is a superb method to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad agency in Suffolk County, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design services or our online marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063