Facebook & Social Media Advertising In Westbury

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Westbury, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Westbury, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Westbury to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design agency In Westbury to help you to succeed. Effective designs by our website design experts can help and achieve results!

Reaching Your Prospects In Westbury on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, hobbies and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Westbury is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Westbury Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local ad professionals in Nassau County, SEO ad agency in New York or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063