Facebook & Social Media Advertising In Westbury

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Westbury, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you appear in front of people In Westbury, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Westbury to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design company In Westbury to aid your business to achieve real results. Powerful designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Westbury on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals who are followers of your page;
• Individuals who have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Westbury is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Westbury Facebook is a great technique to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO experts or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design experts or our marketing consulting services in NY contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063