Facebook & Social Media Advertising In Westbury

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Westbury, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Westbury, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Westbury to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to talk to our website design company In Westbury to assist you to achieve real results. Quality designs by our website design agency help your business and drive results!

Reaching Your Prospects In Westbury on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Westbury is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any company who does business regionally In Westbury Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local ad company in Suffolk, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design gurus, our graphic design companies on Long Island or our marketing consulting services on Long Island contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063