Facebook & Social Media Advertising In Westbury

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Westbury, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you connect with people In Westbury, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Westbury to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Westbury to help you to succeed. Effective designs by our website design company can help and secure results!

Reaching Your Prospects In Westbury on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Westbury is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Westbury Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency in New York, SEO company or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design consultants, our graphic design companies or our online advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation on LI and services of our paid ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063