Facebook & Social Media Advertising In Searingtown

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Searingtown, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you connect with people In Searingtown, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Searingtown to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to meet with our website design experts In Searingtown to help your business to maximize results. Exceptional designs from our website design experts can help and secure results!

Reaching Your Prospects In Searingtown on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Individuals who are followers of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Searingtown is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Searingtown Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local advertising professionals on Long Island, SEO professionals on Long Island or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design gurus, our graphic design experts in Nassau or our advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063