Facebook & Social Media Advertising In Searingtown

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Searingtown, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you appear in front of people In Searingtown, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Searingtown to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In Searingtown to aid you to achieve real results. Professional designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Searingtown on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, passions and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Searingtown is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who does business regionally In Searingtown Facebook is an excellent method to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC advertising agency, our local ad experts, search engine optimization ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design experts, our graphic design on L.I. or our advertising consulting services in NY call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation in New York and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063