Facebook & Social Media Advertising In University Gardens

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In University Gardens, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you connect with people In University Gardens, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In University Gardens to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to let our website design agency In University Gardens to assist your business to achieve real results. Effective designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In University Gardens on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• People who have related passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In University Gardens is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In University Gardens Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising company on Long Island, SEO ad agency or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design gurus, our graphic design services in Suffolk or our advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in NY and services of our display advertising company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063