Facebook & Social Media Advertising In University Gardens

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In University Gardens, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In University Gardens, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In University Gardens to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In University Gardens to assist you to succeed. Great designs developed by our website design experts help you and drive results!

Reaching Your Prospects In University Gardens on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People who are fans of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In University Gardens is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any business who does business regionally In University Gardens Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click ad company, our local ad agency, SEO ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design consultants, our graphic design or our online marketing consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen on L.I. and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063