Facebook & Social Media Advertising In North Hempstead

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In North Hempstead, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In North Hempstead, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In North Hempstead to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts In North Hempstead to work with you to achieve real results. Effective designs by our website design experts drive success and secure results!

Reaching Your Prospects In North Hempstead on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In North Hempstead is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who does business locally In North Hempstead Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad agency, our local advertising agency in Suffolk, search engine optimization ad agency on Long Island or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design gurus, our graphic design on LI or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid media company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063