Facebook & Social Media Advertising In Plandome Manor

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Plandome Manor, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

Once you appear in front of people In Plandome Manor, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Plandome Manor to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design agency In Plandome Manor to assist your business to achieve real results. Great designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Plandome Manor on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Plandome Manor is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Plandome Manor Facebook is a superb technique to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising consultants in Nassau, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web design agency, our graphic design or our online marketing consulting services on L.I. contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063