Facebook & Social Media Advertising In Plandome Manor

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Plandome Manor, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In Plandome Manor, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Plandome Manor to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to engage our website design experts In Plandome Manor to serve you to achieve results. Effective designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Plandome Manor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• People who are followers of your page;
• Individuals who may have related interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Plandome Manor is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Plandome Manor Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising agency, SEO advertising agency on Long Island or remarketing companies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design experts, our graphic design in NY or our advertising consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063