Facebook & Social Media Advertising In Plandome Manor

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Plandome Manor, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you connect with people In Plandome Manor, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Plandome Manor to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to allow our website design agency In Plandome Manor to serve your business to achieve real results. Strong designs by our website design company will help and secure results!

Reaching Your Prospects In Plandome Manor on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, interests and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Plandome Manor is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Plandome Manor Facebook is a superb technique to reach your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad consultants, our local ad company, SEO ad agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063