Facebook & Social Media Advertising In Jericho

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Jericho

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Jericho, with the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you appear in front of people In Jericho, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Jericho to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to call our website design agency In Jericho to work with your business to maximize results. Professional designs from our website design company will help and secure results!

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target your audience In Jericho with Facebook

Reaching Your Prospects In Jericho on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your site in the past (retargeting);
  • People that are fans of your page;
  • People who have similar pursuits (including other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Jericho is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

  • Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
  • For any company who does business locally In Jericho Facebook is a superb technique to appear in front of your target audience.
  • We can concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad consultants, SEO advertising agency or remarketing agency in NY
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design companies in Nassau County or our advertising consulting services in Suffolk contact us today.

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social media marketing with facebook In Jericho

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063