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Facebook & Social Media Advertising In Jericho

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Jericho

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Jericho, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

When you reach people In Jericho, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Jericho to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design company In Jericho to help you to achieve real results. Exceptional designs from our website design experts help your business and achieve results!

Jericho lead generation on Facebook
target your audience In Jericho with Facebook

Reaching Your Prospects In Jericho on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Targeting people who have visited your website previously (retargeting);
  • Prospects who are fans of your page;
  • Potential customers that have similar passions (including other pages on Facebook);
  • People who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Jericho is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
  • For any company who conducts business locally In Jericho Facebook is a superb way to reach your audience.
  • We have the ability to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local advertising company in Nassau County, search engine optimization advertising agency or remarketing agency
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design services in NY or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Jericho

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in NY and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063