Facebook & Social Media Advertising In Jericho

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Jericho, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the cost?

After you reach people In Jericho, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Jericho to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design company In Jericho to serve you to maximize results. Excellent designs by our website design agency can help and secure results!

Reaching Your Prospects In Jericho on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Jericho is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Jericho Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in New York, search engine optimization ad agency in NY or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063