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Facebook & Social Media Advertising In Jericho

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Jericho

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Jericho, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you appear in front of people In Jericho, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Jericho to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to talk to our website design experts In Jericho to serve your business to achieve real results. Excellent designs by our website design agency can help and achieve results!

Jericho lead generation on Facebook
target your audience In Jericho with Facebook

Reaching Your Prospects In Jericho on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your web site in the past (retargeting);
  • Potential customers who are fans of your page;
  • People who may have similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, interests and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Jericho is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

  • Are you a lawyer? Physician? Home services business? A restaurant or merchant?
  • For any company who conducts business regionally In Jericho Facebook is a great technique to appear in front of your target audience.
  • We are able to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local ad company in Suffolk, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design experts, our graphic design in New York or our online marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Jericho

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063