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Facebook & Social Media Advertising In Jericho

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Jericho

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Jericho, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Jericho, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Jericho to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to call our website design company In Jericho to aid you to succeed. Professional designs from our website design experts help you and drive results!

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target your audience In Jericho with Facebook

Reaching Your Prospects In Jericho on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site before (retargeting);
  • People that are fans of your page;
  • Individuals that have similar passions (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Jericho is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

  • Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
  • For any organization who conducts business regionally In Jericho Facebook is a great way to reach your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local advertising company in Nassau County, SEO ad agency or remarketing agencies on LI
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design gurus, our graphic design services in Nassau County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Jericho

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063