Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Jericho If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Jericho, possessing the interests and geographic targeting you want. Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost? When you appear in front of people In Jericho, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Jericho to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations? Before launching your marketing campaign, we can help you to figure out precisely what you need to achieve. Remember to talk to our website design agency In Jericho to work with you to achieve real results. Effective designs by our website design company help you and achieve results! Reaching Your Prospects In Jericho on Facebook There are a variety of methods to reach an "Audience" on Facebook: Concentrating on individuals who have visited your site in the past (retargeting); Potential customers who are followers of your page; Prospects who have similar passions (such as other pages on Facebook); Potential customers who meet demographic criteria; Individuals that are currently your customers; and the list goes on... With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Necessary The primary advantage Facebook offers In Jericho is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently. The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Ideal for Getting to Regional Areas Are you an attorney? Medical professional? Home services company? A restaurant or merchant? For any business who does business regionally In Jericho Facebook is a great technique to appear in front of your audience. We are able to focus on your prospects in many ways. Only need to reach women 35-65 in three zip codes? Not an issue! Want to have a special offer on Wednesday? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help). In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below. If you would like to discuss the services of our New York pay per click ad consultants, our local advertising agency on Long Island, SEO company in NY or remarketing agency please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers. Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again. Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services call us today. Facebook Promotions Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook. Our lead generation company in New York and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In Jericho and Facebook Everyone's requirements are very different, there aren't any absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule an appointment . We're happy to talk about your business and needs, and see if there is a way we can help you productively increase your business. 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