Facebook & Social Media Advertising In Jericho

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Jericho, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you appear in front of people In Jericho, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Jericho to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Jericho to assist you to achieve results. Great designs by our website design agency help you and drive results!

Reaching Your Prospects In Jericho on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Prospects who are fans of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Jericho is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Jericho Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad company, search engine optimization ad agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design company, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063