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Facebook & Social Media Advertising In Syosset

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Syosset

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Syosset, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

Once you reach people In Syosset, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Syosset to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to engage our website design company In Syosset to assist your business to succeed. Professional designs developed by our website design agency help your business and achieve results!

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target your audience In Syosset with Facebook

Reaching Your Prospects In Syosset on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your site before (retargeting);
  • Individuals who are fans of your page;
  • Potential customers who have very similar pursuits (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Syosset is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
  • For any organization who does business regionally In Syosset Facebook is a great method to appear in front of your audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click advertising company, our local ad consultants, SEO ad agency or remarketing agencies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design consultants, our graphic design in Suffolk or our advertising consulting services in New York call us today.

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social media marketing with facebook In Syosset

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063