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Facebook & Social Media Advertising In Syosset

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Syosset

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Syosset, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you reach people In Syosset, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Syosset to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design agency In Syosset to serve your business to succeed. Quality designs by our website design experts drive success and drive results!

Syosset lead generation on social media
target your audience In Syosset with Facebook

Reaching Your Prospects In Syosset on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your website previously (retargeting);
  • Potential customers who are fans of your page;
  • Potential customers that have very similar interests (including other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Syosset is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

  • Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
  • For any organization who does business locally In Syosset Facebook is a great method to reach your target audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by targeting the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising professionals, SEO ad agency or remarketing campaign in Nassau
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design experts or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Syosset

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our paid ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063