Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Syosset If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Syosset, possessing the interests and geography you seek. Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth it? After you appear in front of people In Syosset, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Syosset to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations? Prior to starting your campaign, we can help you to figure out precisely what you need to accomplish. Remember to let our website design agency In Syosset to assist your business to achieve results. Excellent designs implemented by our website design agency help your business and secure results! Reaching Your Prospects In Syosset on Facebook There are many methods to appear in front of an "Audience" on Facebook: Concentrating on people who have been to your website in the past (retargeting); Potential customers who are fans of your page; Prospects who have related interests (including other pages on Facebook); Individuals who meet demographic factors; People who are already your customers; and the list goes on... With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google and Bing: No Search Necessary The main benefit Facebook offers In Syosset is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide very recently. The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Regional Niches Are you an attorney? Doctor? Home services company? A restaurant or retailer? For any company who does business locally In Syosset Facebook is an excellent method to reach your audience. We have the ability to concentrate on your prospects in numerous ways. Only wish to reach women 35-65 in a few zip codes? Not a problem! Want to have a special on Tuesdays? We are able to do that. The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right location, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below. If you would like to talk about the services of our PPC ad consultants, our local advertising professionals, SEO ad agency in Nassau County or remarketing campaign please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers. Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again. Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design on Long Island or our marketing consulting services call us today. Facebook Strategies Need To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook. Our lead gen and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Syosset and Facebook Everybody's needs are very different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're very happy to go over your business and needs, and see if there is a way we can help you efficiently grow your business. 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