Facebook & Social Media Advertising In Lloyd Harbor

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Lloyd Harbor, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

After you connect with people In Lloyd Harbor, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Lloyd Harbor to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to talk to our website design company In Lloyd Harbor to help you to achieve results. Strong designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Lloyd Harbor on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Individuals who are fans of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Lloyd Harbor is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business locally In Lloyd Harbor Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad consultants, our local ad agency in NY, SEO ad agency in New York or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design professionals, our graphic design companies in New York or our marketing consulting services in New York contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063