Facebook & Social Media Advertising In Lloyd Harbor

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Lloyd Harbor, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you connect with people In Lloyd Harbor, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Lloyd Harbor to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design agency In Lloyd Harbor to assist you to succeed. Exceptional designs designed by our website design company will help and drive results!

Reaching Your Prospects In Lloyd Harbor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• People that have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, pursuits and more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Lloyd Harbor is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any organization who conducts business locally In Lloyd Harbor Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency, search engine optimization ad agency in NY or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our advertising consulting services on LI contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063