Facebook & Social Media Advertising In Centerport

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Centerport, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you connect with people In Centerport, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Centerport to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design company In Centerport to work with your business to maximize results. Great designs designed by our website design company help you and secure results!

Reaching Your Prospects In Centerport on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Centerport is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business locally In Centerport Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad company, our local advertising agency in Nassau County, search engine optimization ad agency in Nassau County or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design on Long Island or our online advertising consulting services on Long Island call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen in Nassau and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063