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Facebook & Social Media Advertising In Centerport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Centerport

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Centerport, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you connect with people In Centerport, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Centerport to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design experts In Centerport to work with you to maximize results. Exceptional designs designed by our website design experts will help and drive results!

Centerport lead generation on Facebook
target your audience In Centerport with Facebook

Reaching Your Prospects In Centerport on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Targeting those who have visited your site previously (retargeting);
  • People that are enthusiasts of your page;
  • Potential customers that have very similar passions (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Centerport is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

  • Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
  • For any business who conducts business locally In Centerport Facebook is a superb method to reach your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our LI PPC advertising agency, our local advertising agency in Nassau, SEO ad agency in New York or retargeting companies
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design company, our graphic design or our advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Centerport

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063