Facebook & Social Media Advertising In Centerport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Centerport

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Centerport, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you appear in front of people In Centerport, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Centerport to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design company In Centerport to serve you to succeed. Excellent designs by our website design company will help and secure results!

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target your audience In Centerport with Facebook

Reaching Your Prospects In Centerport on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site previously (retargeting);
  • People who are fans of your page;
  • Individuals that have very similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Centerport is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

  • Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
  • For any business who conducts business locally In Centerport Facebook is an excellent way to appear in front of your target audience.
  • We can concentrate on your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising agency in NY, SEO ad agency in NY or retargeting campaign in Suffolk
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts in Suffolk County or our marketing consulting services call us today.

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social media marketing with facebook In Centerport

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display advertising company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063