Facebook & Social Media Advertising In Centerport

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Centerport

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Centerport, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

When you reach people In Centerport, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Centerport to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design experts In Centerport to assist you to maximize results. Professional designs from our website design agency help your business and drive results!

Centerport lead generation on Facebook
target your audience In Centerport with Facebook

Reaching Your Prospects In Centerport on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your web site previously (retargeting);
  • Potential customers that are followers of your page;
  • Prospects who have related passions (which include other pages on Facebook);
  • Prospects who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Centerport is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

  • Are you a lawyer? Physician? Home services company? A restaurant or retailer?
  • For any organization who conducts business locally In Centerport Facebook is a superb technique to appear in front of your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising company, SEO experts or retargeting companies in Nassau
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design experts or our marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Centerport

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063