Facebook & Social Media Advertising In Centerport

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Centerport, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Centerport, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Centerport to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to speak with our website design experts In Centerport to assist you to succeed. Great designs by our website design experts help your business and drive results!

Reaching Your Prospects In Centerport on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• People who are fans of your page;
• Potential customers who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Centerport is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Centerport Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local advertising consultants in Suffolk, search engine optimization advertising agency in Suffolk or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design company, our graphic design on Long Island or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen and services of our paid ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063