Facebook & Social Media Advertising In Centerport

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Centerport, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you reach people In Centerport, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Centerport to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to speak with our website design agency In Centerport to aid you to achieve real results. Effective designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Centerport on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Individuals that are followers of your page;
• People who may have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Centerport is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Centerport Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad consultants, our local ad agency in Nassau County, SEO ad agency in NY or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063