Facebook & Social Media Advertising In Centerport

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Centerport, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Centerport, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Centerport to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Centerport to assist you to succeed. Quality designs from our website design company can help and secure results!

Reaching Your Prospects In Centerport on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Individuals that are fans of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Centerport is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Centerport Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising agency in New York, SEO advertising agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design professionals, our graphic design or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen on LI and services of our display ads consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063