Facebook & Social Media Advertising In Northport

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Northport, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you connect with people In Northport, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Northport to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design company In Northport to work with you to achieve real results. Strong designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Northport on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who have related passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, passions and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Northport is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any business who does business regionally In Northport Facebook is a great method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local ad consultants in New York, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design services in New York or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063