Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Halesite If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Halesite, with the interests and geography you want. Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the money? When you reach people In Halesite, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Halesite to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish. Remember to engage our website design company In Halesite to work with you to maximize results. Professional designs by our website design agency drive success and achieve results! Reaching Your Prospects In Halesite on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Targeting individuals who have been to your site in the past (retargeting); Prospects who are followers of your page; Individuals who may have very similar interests (which include other pages on Facebook); People who meet demographic considerations; Individuals that are currently your customers; and the list goes on... With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, passions and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google: No Search Necessary The primary advantage Facebook offers In Halesite is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently. The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Great for Getting to Local Areas Are you a lawyer? Doctor? Home repair business? A restaurant or merchant? For any business who conducts business locally In Halesite Facebook is a superb technique to reach your audience. We can focus on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special offer on Wednesday? We can do that. The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right market, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different state of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help). In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below. If you would like to discuss the services of our NY PPC advertising company, our local ad agency, SEO ad agency or retargeting companies on Long Island please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers. Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design or our marketing consulting services contact us today. Facebook Strategies Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook. Our lead gen company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In Halesite and Facebook Everyone's requirements are different, there are no absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to talk about your business and needs, and see if there is a way we are able to help you effectively improve your business. 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