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Facebook & Social Media Advertising In Halesite

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Halesite

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Halesite, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you reach people In Halesite, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Halesite to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to meet with our website design agency In Halesite to aid you to maximize results. Powerful designs designed by our website design agency will help and secure results!

Halesite lead generation on social media
target your audience In Halesite with Facebook

Reaching Your Prospects In Halesite on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have visited your web site before (retargeting);
  • People that are enthusiasts of your page;
  • Prospects who may have very similar passions (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Halesite is its ability to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

  • Are you a lawyer? Doctor? Home repair company? A restaurant or store?
  • For any organization who conducts business regionally In Halesite Facebook is an excellent technique to reach your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency, SEO ad agency or retargeting campaign in Suffolk
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design or our online marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Halesite

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063