Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Halesite If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Halesite, having the interests and geography you seek. Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money? Once you connect with people In Halesite, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Halesite to become fans of your page to build "authority" status and brand recognition? Are we going for registrations? Before launching your marketing campaign, we can help you to figure out what it is that you really need to achieve. Remember to engage our website design company In Halesite to serve you to maximize results. Exceptional designs implemented by our website design agency will help and achieve results! Reaching Your Prospects In Halesite on Facebook There are numerous approaches to appear in front of an "Audience" on Facebook: Focusing on those who have been to your website previously (retargeting); Prospects that are followers of your page; Individuals that have related pursuits (which include other pages on Facebook); Prospects who meet demographic criteria; People that are currently your customers; and the list goes on... With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, hobbies and much more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Needed The main advantage Facebook offers In Halesite is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently. The search engines like Google are restricted to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Regional Market Places Are you a lawyer? Physician? Home services business? A restaurant or merchant? For any business who does business locally In Halesite Facebook is a great way to reach your audience. We can target your prospects in several ways. Only need to reach women 35-65 in 3 zip codes? Not a problem! Want to have a special on Wednesday? We can do that. The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help). In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our LI PPC ad consultants, our local advertising professionals, SEO ad agency on Long Island or retargeting agencies please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers. Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again. Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design in NY or our online marketing consulting services in New York contact us today. Facebook Promotions Have To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook. Our lead gen service in New York and services of our display advertising consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Halesite and Facebook Everyone's requirements are different, there aren't any absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're happy to discuss your business and requires, and see if there is a way we can help you effectively improve your business. 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