Facebook & Social Media Advertising In Halesite

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Halesite, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In Halesite, then what? It genuinely depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Halesite to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts In Halesite to serve you to maximize results. Effective designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Halesite on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• People who are fans of your page;
• Individuals who may have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Halesite is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Halesite Facebook is a great way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local ad company, search engine optimization ad agency in Suffolk or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design gurus, our graphic design in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063