888-420-0063

Facebook & Social Media Advertising In Halesite

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Halesite

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Halesite, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

After you reach people In Halesite, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Halesite to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to let our website design experts In Halesite to aid you to maximize results. Professional designs implemented by our website design agency help your business and drive results!

Halesite lead generation on social media
target your audience In Halesite with Facebook

Reaching Your Prospects In Halesite on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Targeting those who have been to your website before (retargeting);
  • People who are enthusiasts of your page;
  • Individuals who may have similar pursuits (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Halesite is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

  • Are you an attorney? Doctor? Home services business? A restaurant or store?
  • For any business who does business regionally In Halesite Facebook is an excellent way to reach your audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local advertising company, SEO professionals or remarketing campaign in NY
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design on Long Island or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Halesite

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063