Facebook & Social Media Advertising In Huntington Station

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Huntington Station, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you reach people In Huntington Station, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Huntington Station to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to call our website design company In Huntington Station to assist you to achieve results. Effective designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Huntington Station on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• People who may have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, passions and even more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Huntington Station is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Huntington Station Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local ad agency in New York, SEO ad agency in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063