Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Huntington Station If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Huntington Station, with the interests and geographic targeting you seek. Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it? When you appear in front of people In Huntington Station, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Huntington Station to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups? Before launching your campaign, we can help you to figure out precisely what you need to achieve. Remember to allow our website design company In Huntington Station to assist you to succeed. Effective designs created by our website design experts can help and drive results! Reaching Your Prospects In Huntington Station on Facebook There are numerous methods to reach an "Audience" on Facebook: Concentrating on those who have visited your site previously (retargeting); People that are fans of your page; Individuals that have similar passions (which include other pages on Facebook); Prospects who meet demographic factors; Individuals who are already your customers; and the list goes on... With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, hobbies and more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Search Engines: No Search Necessary The primary benefit Facebook offers In Huntington Station is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently. The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Reaching Out to Local Markets Are you an attorney? Doctor? Home services company? A restaurant or store? For any organization who conducts business regionally In Huntington Station Facebook is a superb method to appear in front of your audience. We can focus on your prospects in several ways. Only want to reach women 35-65 in a few zip codes? Not a problem! Want to have a special on Tuesdays? We are able to do that. The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different state of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help). In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below. If you would like to talk about the services of our Suffolk pay per click ad company, our local ad agency on Long Island, search engine optimization advertising agency in Nassau or retargeting agencies on Long Island please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers. Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design agency, our graphic design or our advertising consulting services contact us today. Facebook Promotions Must Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook. Our lead gen service in Nassau and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Huntington Station and Facebook Everybody's needs are different, there aren't any absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're very happy to go over your business and needs, and see if there is a way we are able to help you successfully improve your business. 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