Facebook & Social Media Advertising In Huntington Station

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Huntington Station, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you reach people In Huntington Station, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Huntington Station to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design company In Huntington Station to work with you to succeed. Effective designs from our website design experts drive success and secure results!

Reaching Your Prospects In Huntington Station on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Huntington Station is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Huntington Station Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design agency, our graphic design experts in Nassau County or our online marketing consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063