Facebook & Social Media Advertising In Huntington Station

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Huntington Station, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

When you reach people In Huntington Station, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Huntington Station to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to call our website design agency In Huntington Station to help you to achieve real results. Quality designs created by our website design experts help you and secure results!

Reaching Your Prospects In Huntington Station on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Huntington Station is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any business who does business locally In Huntington Station Facebook is an excellent method to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, SEO ad agency or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design experts in Nassau County or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063