Facebook & Social Media Advertising In Huntington Station

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Huntington Station, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

Once you appear in front of people In Huntington Station, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Huntington Station to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design experts In Huntington Station to aid you to succeed. Excellent designs from our website design company can help and secure results!

Reaching Your Prospects In Huntington Station on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Huntington Station is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business locally In Huntington Station Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in Suffolk County, SEO ad agency in Nassau or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063