Facebook & Social Media Advertising In Huntington Station

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Huntington Station, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you appear in front of people In Huntington Station, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Huntington Station to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Huntington Station to help your business to maximize results. Excellent designs by our website design company drive success and achieve results!

Reaching Your Prospects In Huntington Station on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• People who are followers of your page;
• Potential customers who have similar interests (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Huntington Station is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any business who does business locally In Huntington Station Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising experts in New York, SEO ad agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design in Nassau or our advertising consulting services on LI contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063