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Facebook & Social Media Advertising In Huntington Station

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Huntington Station

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Huntington Station, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you appear in front of people In Huntington Station, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Huntington Station to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design company In Huntington Station to help you to succeed. Exceptional designs by our website design experts help your business and drive results!

Huntington Station lead generation on Facebook
target your audience In Huntington Station with Facebook

Reaching Your Prospects In Huntington Station on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your site previously (retargeting);
  • People who are followers of your page;
  • Individuals that have very similar interests (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Huntington Station is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

  • Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
  • For any organization who does business locally In Huntington Station Facebook is a superb technique to reach your audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click ad agency, our local ad agency, SEO ad agency or remarketing campaign
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web design professionals, our graphic design in Suffolk County or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Huntington Station

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063