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Facebook & Social Media Advertising In Huntington Station

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Huntington Station

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Huntington Station, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you reach people In Huntington Station, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Huntington Station to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design agency In Huntington Station to work with your business to maximize results. Professional designs implemented by our website design company help you and achieve results!

Huntington Station lead generation on Facebook
target your audience In Huntington Station with Facebook

Reaching Your Prospects In Huntington Station on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on people who have been to your website before (retargeting);
  • Individuals who are followers of your page;
  • Potential customers who may have very similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Huntington Station is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

  • Are you an attorney? Medical professional? Home services company? A restaurant or store?
  • For any company who conducts business locally In Huntington Station Facebook is an excellent method to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local ad consultants, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design consultants, our graphic design in Nassau or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Huntington Station

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063