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Facebook & Social Media Advertising In Huntington Station

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Huntington Station

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Huntington Station, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

When you reach people In Huntington Station, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Huntington Station to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design company In Huntington Station to aid you to achieve real results. Excellent designs implemented by our website design company will help and secure results!

Huntington Station lead generation on Facebook
target your audience In Huntington Station with Facebook

Reaching Your Prospects In Huntington Station on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your web site before (retargeting);
  • Prospects who are followers of your page;
  • People who have related interests (including other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Huntington Station is its ability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
  • For any organization who does business regionally In Huntington Station Facebook is an excellent method to reach your audience.
  • We can concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local advertising professionals in NY, SEO ad agency or retargeting agency in New York
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing budget truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design or our online marketing consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Huntington Station

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063