Facebook & Social Media Advertising In Huntington Bay

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Huntington Bay, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you appear in front of people In Huntington Bay, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Huntington Bay to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to speak with our website design experts In Huntington Bay to serve you to achieve real results. Excellent designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In Huntington Bay on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects that have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, location, hobbies and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Huntington Bay is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any business who does business regionally In Huntington Bay Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad agency, search engine optimization ad agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design experts or our online advertising consulting services in New York contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service on L.I. and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063