Facebook & Social Media Advertising In Huntington Bay

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Huntington Bay, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

When you connect with people In Huntington Bay, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Huntington Bay to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design company In Huntington Bay to aid your business to maximize results. Powerful designs from our website design experts help you and achieve results!

Reaching Your Prospects In Huntington Bay on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• People that are followers of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, passions and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Huntington Bay is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Huntington Bay Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local advertising consultants in New York, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design company, our graphic design services on LI or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063