Facebook & Social Media Advertising In Huntington Bay

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Huntington Bay, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you appear in front of people In Huntington Bay, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Huntington Bay to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to talk to our website design experts In Huntington Bay to assist your business to succeed. Professional designs from our website design company help your business and secure results!

Reaching Your Prospects In Huntington Bay on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Prospects who are followers of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Huntington Bay is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Huntington Bay Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click advertising agency, our local advertising agency, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design consultants, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation in NY and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063