Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In South Huntington
If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In South Huntington, possessing the interests and geo targeting you want.
Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?
After you connect with people In South Huntington, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In South Huntington to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.
Reaching Your Prospects In South Huntington on Facebook
There are numerous approaches to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your site before (retargeting);
- Prospects that are followers of your page;
- Potential customers that have related pursuits (which include other pages on Facebook);
- Potential customers who meet demographic criteria;
- People that are already your customers;
- and the list goes on...
With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Required
The main advantage Facebook offers In South Huntington is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.
The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Great for Getting into Regional Areas
- Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
- For any company who conducts business regionally In South Huntington Facebook is an excellent method to reach your target audience.
- We are able to concentrate on your prospects in several ways.
- Only want to reach women 35-65 in three zip codes? Not a problem!
- Want to have a special offer on Mondays? We are able to do that.
The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).
In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.
If you would like to talk about the services of our Suffolk County pay per click ad company, our local advertising agency in Nassau County, SEO professionals or remarketing agency
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.
Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design services in Suffolk County or our advertising consulting services on L.I. call us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.