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Facebook & Social Media Advertising In South Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In South Huntington

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In South Huntington, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

After you connect with people In South Huntington, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In South Huntington to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to let our website design company In South Huntington to help your business to achieve real results. Exceptional designs from our website design company drive success and secure results!

South Huntington lead generation on Facebook
target your audience In South Huntington with Facebook

Reaching Your Prospects In South Huntington on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Targeting people who have visited your web site in the past (retargeting);
  • Individuals who are fans of your page;
  • People who may have very similar interests (such as other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In South Huntington is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

  • Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
  • For any organization who does business regionally In South Huntington Facebook is a superb way to appear in front of your audience.
  • We can concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad agency, SEO ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design consultants, our graphic design services or our advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In South Huntington

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063