Facebook & Social Media Advertising In South Huntington

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In South Huntington, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you reach people In South Huntington, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In South Huntington to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design experts In South Huntington to help you to achieve results. Professional designs created by our website design company help your business and drive results!

Reaching Your Prospects In South Huntington on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• People who are fans of your page;
• Individuals who may have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In South Huntington is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who conducts business locally In South Huntington Facebook is a superb method to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising company, search engine optimization experts or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design professionals, our graphic design in New York or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063