Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In South Huntington
If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In South Huntington, having the interests and geo targeting you want.
Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?
Once you connect with people In South Huntington, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In South Huntington to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?
Before starting your campaign, we are able to help you to determine what it is that you need to achieve.
Reaching Your Prospects In South Huntington on Facebook
There are many ways to reach an "Audience" on Facebook:
- Focusing on those who have been to your web site in the past (retargeting);
- People who are followers of your page;
- People who may have similar interests (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, passions and more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Search Engines: No Search Required
The main advantage Facebook offers In South Huntington is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.
The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Great for Getting into Regional Market Places
- Are you a lawyer? Medical professional? Home services company? A restaurant or store?
- For any business who does business locally In South Huntington Facebook is an excellent technique to reach your audience.
- We can concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in a couple of zip codes? No problem!
- Want to have a special on Thursdays? We are able to do that.
The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other search engines. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).
In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.
If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad consultants on Long Island, search engine optimization professionals in NY or remarketing agency
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.
Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our LI web design gurus, our graphic design or our advertising consulting services in Suffolk County call us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.