Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In South Huntington
If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In South Huntington, possessing the interests and geography you seek.
Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?
Once you appear in front of people In South Huntington, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In South Huntington to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your campaign, we are able to help you to determine what it is that you really need to accomplish.
Reaching Your Prospects In South Huntington on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Concentrating on people who have been to your website before (retargeting);
- Prospects that are followers of your page;
- Individuals who may have very similar pursuits (which include other pages on Facebook);
- Potential customers who meet demographic criteria;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The primary benefit Facebook offers In South Huntington is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.
The search engines are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.
Pro: Facebook is Perfect for Getting into Local Areas
- Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
- For any organization who does business locally In South Huntington Facebook is a superb way to appear in front of your target audience.
- We are able to concentrate on your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Tuesdays? We are able to do that.
The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other search engines. They cost less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).
In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.
If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local advertising company in NY, SEO gurus in Nassau or remarketing agency in Suffolk County
please contact our offices.
So is Facebook Worth It?
Whether Facebook is a "great deal" for your advertising and marketing dollars really will depend on the numbers.
Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design in Nassau County or our advertising consulting services in Nassau contact us today.
Facebook Campaigns Have To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.