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Facebook & Social Media Advertising In South Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In South Huntington

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In South Huntington, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

When you connect with people In South Huntington, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In South Huntington to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design company In South Huntington to serve you to achieve results. Powerful designs by our website design experts drive success and drive results!

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target your audience In South Huntington with Facebook

Reaching Your Prospects In South Huntington on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your site previously (retargeting);
  • People that are enthusiasts of your page;
  • Potential customers who have very similar passions (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In South Huntington is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

  • Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
  • For any organization who conducts business locally In South Huntington Facebook is a superb method to appear in front of your target audience.
  • We can concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI PPC ad agency, our local ad agency in NY, SEO ad agency in Nassau County or remarketing agencies in NY
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design in Suffolk County or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In South Huntington

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063