Facebook & Social Media Advertising In South Huntington

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In South Huntington, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In South Huntington, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In South Huntington to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to call our website design experts In South Huntington to work with you to achieve results. Great designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In South Huntington on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• People who are fans of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In South Huntington is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any company who does business locally In South Huntington Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising professionals in Nassau County, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design experts, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063