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Facebook & Social Media Advertising In South Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In South Huntington

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In South Huntington, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you connect with people In South Huntington, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In South Huntington to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design experts In South Huntington to assist your business to succeed. Great designs created by our website design agency help you and secure results!

South Huntington lead generation on Facebook
target your audience In South Huntington with Facebook

Reaching Your Prospects In South Huntington on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Targeting people who have visited your site previously (retargeting);
  • Prospects that are fans of your page;
  • Prospects who have similar pursuits (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In South Huntington is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

  • Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
  • For any company who does business regionally In South Huntington Facebook is a superb method to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO advertising agency or remarketing agency on LI
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design agency, our graphic design experts in Suffolk County or our marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In South Huntington

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063