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Facebook & Social Media Advertising In South Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In South Huntington

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In South Huntington, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In South Huntington, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In South Huntington to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design experts In South Huntington to serve you to achieve real results. Excellent designs by our website design company help you and achieve results!

South Huntington lead generation on Facebook
target your audience In South Huntington with Facebook

Reaching Your Prospects In South Huntington on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Concentrating on people who have been to your website previously (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Individuals who have similar interests (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In South Huntington is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

  • Are you an attorney? Physician? Home renovation business? A restaurant or store?
  • For any company who conducts business locally In South Huntington Facebook is an excellent way to reach your target audience.
  • We can concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad company, SEO company in NY or remarketing agencies
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design consultants, our graphic design services or our online marketing consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In South Huntington

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063