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Facebook & Social Media Advertising In South Huntington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In South Huntington

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In South Huntington, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you reach people In South Huntington, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In South Huntington to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to call our website design agency In South Huntington to assist you to maximize results. Quality designs designed by our website design agency drive success and secure results!

South Huntington lead generation on Facebook
target your audience In South Huntington with Facebook

Reaching Your Prospects In South Huntington on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your web site previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • People who have similar passions (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In South Huntington is its ability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
  • For any business who conducts business regionally In South Huntington Facebook is an excellent technique to appear in front of your target audience.
  • We have the ability to target your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising consultants, SEO ad agency in Suffolk County or remarketing campaign on Long Island
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts or our marketing consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In South Huntington

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063