Facebook & Social Media Advertising In South Huntington

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In South Huntington, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you reach people In South Huntington, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In South Huntington to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to speak with our website design experts In South Huntington to help your business to succeed. Effective designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In South Huntington on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, interests and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In South Huntington is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In South Huntington Facebook is a superb method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad agency in New York, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design in Suffolk County or our online advertising consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063