Facebook & Social Media Advertising In South Huntington

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In South Huntington, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you appear in front of people In South Huntington, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In South Huntington to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to call our website design agency In South Huntington to aid you to achieve real results. Excellent designs from our website design experts help your business and secure results!

Reaching Your Prospects In South Huntington on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, interests and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In South Huntington is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In South Huntington Facebook is a great technique to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad company, our local ad agency, SEO ad agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in Nassau or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our display ads experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063