Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Huntington
If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In South Huntington, possessing the interests and geography you seek.
Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?
After you connect with people In South Huntington, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In South Huntington to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?
Prior to starting your campaign, we are able to help you to determine precisely what you really need to accomplish.
Reaching Your Prospects In South Huntington on Facebook
There are numerous approaches to reach an "Audience" on Facebook:
- Targeting those who have been to your website previously (retargeting);
- People who are enthusiasts of your page;
- People that have similar pursuits (including other pages on Facebook);
- Individuals who meet demographic considerations;
- People that are currently your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google: No Search Required
The primary benefit Facebook offers In South Huntington is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently.
The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.
Pro: Facebook is Perfect for Reaching Regional Niches
- Are you an attorney? Doctor? Home repair company? A restaurant or store?
- For any organization who conducts business locally In South Huntington Facebook is an excellent technique to appear in front of your audience.
- We can target your prospects in numerous ways.
- Only need to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special on Mondays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively searching for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.
If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local ad consultants on Long Island, SEO agency or retargeting agencies in NY
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.
Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design experts, our graphic design websites in NY or our advertising consulting services in NY call us today.
Facebook Promotions Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.