Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In South Huntington If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In South Huntington, with the interests and geo targeting you want. Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money? Once you reach people In South Huntington, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In South Huntington to become fans of your page to build "authority" status and brand recognition? Are we going for registrations? Before starting your advertising campaign, we are able to help you to figure out what it is that you need to achieve. Remember to meet with our website design experts In South Huntington to assist your business to achieve real results. Exceptional designs from our website design experts drive success and achieve results! Reaching Your Prospects In South Huntington on Facebook There are a variety of ways to reach an "Audience" on Facebook: Targeting those who have been to your web site in the past (retargeting); Potential customers that are followers of your page; Individuals who have very similar pursuits (such as other pages on Facebook); Prospects who meet demographic factors; People that are already your customers; and the list goes on... With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our ads to people on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google: No Search Necessary The main benefit Facebook offers In South Huntington is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently. The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting to Local Market Places Are you a lawyer? Doctor? Home repair company? A restaurant or retailer? For any business who does business locally In South Huntington Facebook is a great way to appear in front of your audience. We have the ability to focus on your prospects in numerous ways. Only need to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special offer on Wednesday? We are able to do that. The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different state of mind. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help). In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below. If you would like to talk about the services of our PPC ad agency, our local ad company, SEO consultants in NY or remarketing agencies in Suffolk please contact our offices. So is Facebook Worth It? Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers. Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design in New York or our marketing consulting services in Nassau County call us today. Facebook Promotions Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook. Our lead gen and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In South Huntington and Facebook Everybody's needs are very different, there aren't any all purpose answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to go over your business and needs, and see if there is a way we are able to assist you to productively improve your business. 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