Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wyandanch
If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Wyandanch, with the interests and geography you seek.
Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?
When you connect with people In Wyandanch, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Wyandanch to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.
Reaching Your Prospects In Wyandanch on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Focusing on those who have been to your site before (retargeting);
- Potential customers that are enthusiasts of your page;
- People who may have related interests (such as other pages on Facebook);
- Prospects who meet demographic criteria;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The main benefit Facebook offers In Wyandanch is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.
The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Great for Getting into Local Markets
- Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
- For any organization who conducts business regionally In Wyandanch Facebook is an excellent way to appear in front of your audience.
- We can target your prospects in numerous ways.
- Only need to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Mondays? We are able to do that.
The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less expensive than Google and the other engines. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).
In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.
If you would like to talk about the services of our Nassau PPC ad consultants, our local ad agency on Long Island, SEO experts in Nassau County or remarketing campaign in Suffolk County
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.
Suppose Google clicks are $10 and Facebook clicks are $1. Which one is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services on Long Island or our marketing consulting services in Suffolk contact us today.
Facebook Strategies Must Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.