Facebook & Social Media Advertising In Wyandanch

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Wyandanch, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Wyandanch, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Wyandanch to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to call our website design agency In Wyandanch to assist you to maximize results. Quality designs developed by our website design company will help and secure results!

Reaching Your Prospects In Wyandanch on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Wyandanch is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Wyandanch Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad professionals in Suffolk County, search engine optimization advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063