Facebook & Social Media Advertising In Wyandanch

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Wyandanch, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you reach people In Wyandanch, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Wyandanch to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Wyandanch to aid your business to maximize results. Great designs from our website design experts will help and achieve results!

Reaching Your Prospects In Wyandanch on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Wyandanch is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Wyandanch Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local ad agency, SEO professionals in Suffolk County or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services on L.I. contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063