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Facebook & Social Media Advertising In Wyandanch

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Wyandanch

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Wyandanch, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

When you connect with people In Wyandanch, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Wyandanch to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Wyandanch to assist you to achieve results. Great designs implemented by our website design company can help and drive results!

Wyandanch lead generation on Facebook
target your audience In Wyandanch with Facebook

Reaching Your Prospects In Wyandanch on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have visited your web site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • Prospects who have very similar passions (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Wyandanch is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

  • Are you an attorney? Doctor? Home services company? A restaurant or merchant?
  • For any business who does business locally In Wyandanch Facebook is an excellent technique to appear in front of your target audience.
  • We are able to target your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad agency, our local advertising agency, SEO ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts in Suffolk County or our marketing consulting services in Suffolk County contact us today.

facebook marketing strategy
social media marketing with facebook In Wyandanch

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063