Facebook & Social Media Advertising In Wyandanch

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Wyandanch, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Wyandanch, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Wyandanch to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to call our website design experts In Wyandanch to serve you to achieve results. Effective designs from our website design agency will help and drive results!

Reaching Your Prospects In Wyandanch on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects who are followers of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, pursuits and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Wyandanch is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Wyandanch Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local ad consultants, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design gurus, our graphic design or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service and services of our paid ads experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063