Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Wyandanch
If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Wyandanch, with the interests and geographic targeting you want.
Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?
Once you appear in front of people In Wyandanch, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Wyandanch to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?
Before starting your campaign, we can help you to identify what it is that you really need to achieve.
Reaching Your Prospects In Wyandanch on Facebook
There are a variety of methods to reach an "Audience" on Facebook:
- Targeting those who have been to your web site previously (retargeting);
- People that are enthusiasts of your page;
- Potential customers who may have similar interests (including other pages on Facebook);
- Potential customers who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Advantage Over Search Engines: No Search Necessary
The main benefit Facebook offers In Wyandanch is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.
The search engines like Google are restricted to people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Getting into Local Areas
- Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
- For any company who does business locally In Wyandanch Facebook is a superb technique to appear in front of your audience.
- We have the ability to target your prospects in several ways.
- Only wish to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special offer on Thursdays? We can do that.
The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply targeting the right prospects, in the right location, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other engines. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
If you would like to discuss the services of our Nassau PPC ad agency, our local advertising agency on Long Island, search engine optimization company in Suffolk or remarketing companies in Suffolk County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.
Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services in Nassau County or our online marketing consulting services contact us today.
Facebook Strategies Must Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.