Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Wyandanch
If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Wyandanch, possessing the interests and geo targeting you want.
Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?
After you reach people In Wyandanch, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Wyandanch to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.
Reaching Your Prospects In Wyandanch on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Focusing on those who have been to your site before (retargeting);
- Prospects that are fans of your page;
- People who have similar pursuits (including other pages on Facebook);
- Prospects who meet demographic considerations;
- People that are currently your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The primary advantage Facebook offers In Wyandanch is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.
The search engines are limited to the people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting to Local Niches
- Are you a lawyer? Health care provider? Home services company? A restaurant or store?
- For any organization who does business locally In Wyandanch Facebook is an excellent way to reach your target audience.
- We are able to target your prospects in numerous ways.
- Only need to reach women 35-65 in a few zip codes? No problem!
- Want to have a special offer on Mondays? We can do that.
The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).
In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.
If you would like to talk about the services of our New York PPC advertising company, our local ad agency, SEO ad agency on Long Island or remarketing campaign in Suffolk County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.
Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.
Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design in Nassau or our online marketing consulting services contact us today.
Facebook Promotions Have To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.