Facebook & Social Media Advertising In Wyandanch

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Wyandanch, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In Wyandanch, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Wyandanch to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design experts In Wyandanch to work with you to achieve real results. Powerful designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Wyandanch on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Wyandanch is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Wyandanch Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local advertising company, SEO ad agency in Nassau or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design companies on LI or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063