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Facebook & Social Media Advertising In Wyandanch

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wyandanch

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Wyandanch, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

Once you reach people In Wyandanch, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Wyandanch to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to engage our website design experts In Wyandanch to serve you to succeed. Quality designs developed by our website design company drive success and secure results!

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target your audience In Wyandanch with Facebook

Reaching Your Prospects In Wyandanch on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Focusing on individuals who have been to your site in the past (retargeting);
  • People who are fans of your page;
  • Individuals that have related pursuits (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Wyandanch is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

  • Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
  • For any company who does business regionally In Wyandanch Facebook is a superb method to appear in front of your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC advertising company, our local ad consultants in Nassau, SEO ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design professionals, our graphic design or our marketing consulting services call us today.

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social media marketing with facebook In Wyandanch

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063