Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Wyandanch
If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Wyandanch, possessing the interests and geography you want.
Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?
After you appear in front of people In Wyandanch, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Wyandanch to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?
Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.
Reaching Your Prospects In Wyandanch on Facebook
There are a variety of approaches to appear in front of an "Audience" on Facebook:
- Targeting people who have been to your web site before (retargeting);
- People that are enthusiasts of your page;
- Individuals that have very similar interests (which include other pages on Facebook);
- Prospects who meet demographic criteria;
- People that are already your customers;
- and the list goes on...
With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, passions and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Needed
The primary advantage Facebook offers In Wyandanch is its ability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.
The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting into Regional Areas
- Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
- For any organization who does business locally In Wyandanch Facebook is an excellent way to reach your target audience.
- We can target your prospects in several ways.
- Only wish to reach women 35-65 in a couple of zip codes? No problem!
- Want to have a special on Mondays? We are able to do that.
The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other engines. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.
If you would like to talk about the services of our LI pay per click advertising consultants, our local ad agency on Long Island, SEO agency in Suffolk County or retargeting campaign in New York
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.
Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design in Nassau County or our online marketing consulting services in Suffolk County call us today.
Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.