Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Wyandanch If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Wyandanch, with the interests and geographic targeting you want. Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it? After you reach people In Wyandanch, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Wyandanch to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations? Before launching your marketing campaign, we are able to help you to determine what it is that you really need to accomplish. Remember to reach out to our website design company In Wyandanch to help your business to succeed. Excellent designs designed by our website design company help you and secure results! Reaching Your Prospects In Wyandanch on Facebook There are a variety of ways to appear in front of an "Audience" on Facebook: Targeting individuals who have visited your website previously (retargeting); People who are followers of your page; Prospects who may have similar pursuits (such as other pages on Facebook); Prospects who meet demographic factors; Prospects that are currently your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The main benefit Facebook offers In Wyandanch is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently. The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Ideal for Reaching Out to Regional Niches Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant? For any business who conducts business locally In Wyandanch Facebook is an excellent technique to reach your target audience. We can target your prospects in numerous ways. Only wish to reach women 35-65 in a few zip codes? Not a problem! Want to have a special offer on Mondays? We are able to do that. The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other mind-set. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help). In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next. If you would like to discuss the services of our pay per click advertising agency, our local advertising agency in New York, SEO advertising agency or remarketing agency in Nassau please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "good deal" for your marketing budget truly will depend on the numbers. Suppose Bing clicks are $14 and Facebook clicks are $1. Which is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again. Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts or our advertising consulting services contact us today. Facebook Campaigns Must Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook. Our lead gen in Suffolk and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Wyandanch and Facebook Everybody's needs are different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're happy to talk about your business and needs, and see if there is a way we can assist you to successfully grow your business. 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