Facebook & Social Media Advertising In Wyandanch

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Wyandanch, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

After you appear in front of people In Wyandanch, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Wyandanch to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In Wyandanch to serve you to succeed. Excellent designs from our website design agency drive success and secure results!

Reaching Your Prospects In Wyandanch on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Wyandanch is its ability to get to prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any company who conducts business locally In Wyandanch Facebook is a great way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad company, SEO advertising agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design gurus, our graphic design in Suffolk or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063