Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wyandanch If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Wyandanch, possessing the interests and geographic targeting you seek. Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money? After you appear in front of people In Wyandanch, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Wyandanch to be fans of your page to create "authority" status and brand recognition? Are we going for registrations? Prior to starting your marketing campaign, we are able to help you to figure out precisely what you need to accomplish. Remember to call our website design agency In Wyandanch to assist you to maximize results. Quality designs developed by our website design company will help and secure results! Reaching Your Prospects In Wyandanch on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Focusing on those who have been to your web site previously (retargeting); People who are enthusiasts of your page; Potential customers that have similar passions (which include other pages on Facebook); Individuals who meet demographic criteria; Individuals who are currently your customers; and the list goes on... With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Needed The main advantage Facebook offers In Wyandanch is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently. The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Wonderful for Getting to Local Market Places Are you a lawyer? Doctor? Home repair business? A restaurant or store? For any business who conducts business regionally In Wyandanch Facebook is a superb method to reach your audience. We are able to focus on your prospects in numerous ways. Only wish to reach women 35-65 in a couple of zip codes? No problem! Want to have a special offer on Wednesday? We can do that. The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help). In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next. If you would like to discuss the services of our pay per click advertising consultants, our local ad professionals in Suffolk County, search engine optimization advertising agency or remarketing agencies please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers. Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again. Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services in NY contact us today. Facebook Promotions Must Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook. Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In Wyandanch and Facebook Everybody's needs are very different, there aren't any absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to talk about your business and needs, and see if there is a way we are able to help you successfully increase your business. Call Us Now to Discuss Your Growth Strategy: (888) 420-0063 Additional Digital Marketing Services Offered by Direct Response Group We offer a wide range of digital services in wyandanch NY: • Wyandanch Ad Agency • Advertising Agency In Wyandanch • Consulting Services In Wyandanch • Marketing Consultants In Wyandanch • Digital Marketing Consultants In Wyandanch • Wyandanch Digital Marketing Agency • Wyandanch Graphic Design • Lead Gen In Wyandanch • Wyandanch Lead Generation • Wyandanch Local Advertising • Marketing Agency In Wyandanch • Paid Advertising In Wyandanch • Paid Search Marketing Management Agency In Wyandanch • Wyandanch PPC • Wyandanch PPC Pay Per Click Paid Search Marketing • Wyandanch Remarketing Campaigns • Retargeting Campaigns In Wyandanch • Search Engine Optimization In Wyandanch • SEO Agency Marketing Company Consultant Search Engine Optimization In Wyandanch • SEO Services In Wyandanch • Social Media In Wyandanch • Wyandanch Web Design • Wyandanch Web Design • Website Design Agency In Wyandanch social-media Services in Nearby Areas We also offer social media in New York, Long Island, Wheatley Heights, Deer Park, West Babylon, North Lindenhurst, North Babylon, East Farmingdale, Baywood, Dix Hills, Melville, West Islip, Babylon, Farmingdale, Lindenhurst, South Farmingdale, Old Bethpage, North Amityville, West Bay Shore, South Huntington, North Bay Shore, Brightwaters, Copiague, West Hills, Plainview, Amityville, Brentwood, Bay Shore, Bethpage, Elwood, North Massapequa, East Massapequa, Plainedge, Nelville, Syosset, Garden City, Mineola, Uniondale, Manhasset, Great Neck, Jericho. Regional Services We also offer a variety of services across the NY metro area, including Nassau County Ad Agency, Suffolk County Advertising Agency, Nassau County Consulting Services, New York Marketing Consultants, New York Digital Marketing Consultants, Digital Marketing Agency In Long Island, Long Island Graphic Design, Long Island Lead Gen, Lead Generation In Suffolk County, NY Local Advertising, Marketing Agency In New York, Paid Advertising In Long Island, Paid Search Marketing Management Agency In Suffolk County, PPC In Nassau County, PPC Pay Per Click Paid Search Marketing In NY, Long Island Remarketing Campaigns, Suffolk County Retargeting Campaigns, Search Engine Optimization In NY, SEO Agency Marketing Company Consultant Search Engine Optimization In Long Island, SEO Services In Suffolk County, NY Social Media, Web Design In NY, Suffolk County Web Design, Website Design Agency In Long Island.