Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Islip
If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In West Islip, possessing the interests and geographic targeting you seek.
Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?
When you reach people In West Islip, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In West Islip to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?
Before starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.
Reaching Your Prospects In West Islip on Facebook
There are numerous methods to appear in front of an "Audience" on Facebook:
- Targeting individuals who have visited your web site before (retargeting);
- Potential customers that are followers of your page;
- Individuals who have related passions (including other pages on Facebook);
- People who meet demographic criteria;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary advantage Facebook offers In West Islip is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.
The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Perfect for Getting to Regional Market Places
- Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
- For any business who conducts business locally In West Islip Facebook is an excellent method to appear in front of your audience.
- We are able to focus on your prospects in numerous ways.
- Only want to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special offer on Thursdays? We can do that.
The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other engines. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.
Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design websites on L.I. or our online advertising consulting services on L.I. call us today.
Facebook Campaigns Have To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.