Facebook & Social Media Advertising In West Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Islip

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In West Islip, with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

Once you reach people In West Islip, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In West Islip to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to allow our website design experts In West Islip to assist your business to achieve real results. Excellent designs by our website design company help your business and drive results!

West Islip lead generation on Facebook
target your audience In West Islip with Facebook

Reaching Your Prospects In West Islip on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Targeting people who have visited your site before (retargeting);
  • People that are followers of your page;
  • Prospects who have very similar passions (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which can include many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In West Islip is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

  • Are you an attorney? Health care provider? Home services company? A restaurant or store?
  • For any company who conducts business locally In West Islip Facebook is a superb way to reach your audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad agency, our local advertising experts on Long Island, SEO ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design consultants, our graphic design companies or our advertising consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In West Islip

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service in New York and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063