Facebook & Social Media Advertising In West Islip

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In West Islip, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

After you connect with people In West Islip, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In West Islip to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to talk to our website design agency In West Islip to serve your business to succeed. Quality designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In West Islip on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In West Islip is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In West Islip Facebook is an excellent technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC ad company, our local advertising company on Long Island, SEO advertising agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063