Facebook & Social Media Advertising In West Islip

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In West Islip, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you reach people In West Islip, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In West Islip to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In West Islip to serve you to maximize results. Excellent designs developed by our website design company can help and achieve results!

Reaching Your Prospects In West Islip on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In West Islip is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any organization who does business regionally In West Islip Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click ad consultants, our local advertising professionals in NY, SEO advertising agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063