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Facebook & Social Media Advertising In West Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Islip

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In West Islip, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

When you reach people In West Islip, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In West Islip to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design experts In West Islip to work with your business to maximize results. Effective designs created by our website design agency help your business and drive results!

West Islip lead generation on Facebook
target your audience In West Islip with Facebook

Reaching Your Prospects In West Islip on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Targeting people who have been to your site before (retargeting);
  • Individuals that are followers of your page;
  • Individuals who have similar pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In West Islip is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
  • For any organization who conducts business locally In West Islip Facebook is a great technique to reach your audience.
  • We are able to target your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click advertising company, our local ad agency in NY, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design experts, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In West Islip

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063