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Facebook & Social Media Advertising In West Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Islip

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In West Islip, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you connect with people In West Islip, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In West Islip to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design agency In West Islip to help you to achieve real results. Effective designs by our website design experts drive success and secure results!

West Islip lead generation on social media
target your audience In West Islip with Facebook

Reaching Your Prospects In West Islip on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Targeting those who have visited your site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • Potential customers who have related pursuits (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In West Islip is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

  • Are you an attorney? Doctor? Home repair business? A restaurant or store?
  • For any organization who does business locally In West Islip Facebook is an excellent method to reach your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local advertising experts, SEO advertising agency or remarketing agencies
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies or our online advertising consulting services on L.I. call us today.

facebook marketing strategy
social media marketing with facebook In West Islip

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063