Facebook & Social Media Advertising In East Islip

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In East Islip, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

Once you reach people In East Islip, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In East Islip to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to let our website design experts In East Islip to work with your business to maximize results. Strong designs by our website design experts help your business and drive results!

Reaching Your Prospects In East Islip on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, hobbies and more. These people become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In East Islip is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In East Islip Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local advertising agency in New York, SEO advertising agency in New York or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063