Facebook & Social Media Advertising In East Islip

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In East Islip, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you connect with people In East Islip, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In East Islip to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design experts In East Islip to serve your business to achieve real results. Excellent designs implemented by our website design agency can help and drive results!

Reaching Your Prospects In East Islip on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• People that are fans of your page;
• People who may have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In East Islip is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In East Islip Facebook is a superb method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency on Long Island, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design companies or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our display ads experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063