Facebook & Social Media Advertising In East Islip

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In East Islip, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you connect with people In East Islip, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In East Islip to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to allow our website design experts In East Islip to work with you to maximize results. Professional designs from our website design agency help you and achieve results!

Reaching Your Prospects In East Islip on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• People that are followers of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, passions and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In East Islip is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who does business locally In East Islip Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad agency, SEO advertising agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design experts or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063