Facebook & Social Media Advertising In West Sayville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In West Sayville, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

When you reach people In West Sayville, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In West Sayville to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to reach out to our website design experts In West Sayville to assist your business to maximize results. Powerful designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In West Sayville on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In West Sayville is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who does business locally In West Sayville Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC advertising company, our local ad consultants in Nassau, SEO ad agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design professionals, our graphic design or our advertising consulting services on LI call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid media company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063