Facebook & Social Media Advertising In West Sayville

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In West Sayville, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

When you appear in front of people In West Sayville, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In West Sayville to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design company In West Sayville to work with your business to maximize results. Powerful designs by our website design experts can help and drive results!

Reaching Your Prospects In West Sayville on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, interests and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In West Sayville is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In West Sayville Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad company on LI, SEO ad agency or retargeting companies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design on LI or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063