Facebook & Social Media Advertising In Ocean Beach

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Ocean Beach, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you appear in front of people In Ocean Beach, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Ocean Beach to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to engage our website design company In Ocean Beach to serve your business to succeed. Powerful designs by our website design experts help your business and secure results!

Reaching Your Prospects In Ocean Beach on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Ocean Beach is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Ocean Beach Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY PPC advertising agency, our local ad agency in Nassau, SEO professionals in Nassau County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design consultants, our graphic design experts in Suffolk County or our online advertising consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063