Facebook & Social Media Advertising In Oak Beach Captree

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Oak Beach Captree, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Oak Beach Captree, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Oak Beach Captree to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design experts In Oak Beach Captree to aid you to achieve real results. Quality designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Oak Beach Captree on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Prospects who are fans of your page;
• People who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Oak Beach Captree is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Oak Beach Captree Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad consultants in Suffolk County, search engine optimization ad agency in New York or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design consultants, our graphic design experts on Long Island or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063