Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people , having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you reach people , then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to talk to our website design company to serve you to maximize results. Professional designs designed by our website design experts drive success and secure results!

Reaching Your Prospects on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• People that are followers of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any company who does business regionally Facebook is an excellent way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click advertising consultants, our local advertising agency in Nassau County, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design company, our graphic design on Long Island or our advertising consulting services on L.I. contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063