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Facebook & Social Media Advertising In North Lindenhurst

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Lindenhurst

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In North Lindenhurst, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you reach people In North Lindenhurst, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In North Lindenhurst to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design company In North Lindenhurst to serve your business to maximize results. Exceptional designs by our website design agency drive success and secure results!

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target your audience In North Lindenhurst with Facebook

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site before (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Prospects who may have related pursuits (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In North Lindenhurst is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

  • Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
  • For any company who does business locally In North Lindenhurst Facebook is an excellent method to reach your target audience.
  • We can focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC ad company, our local ad agency, SEO ad agency in New York or retargeting agency
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design agency, our graphic design companies in Suffolk or our marketing consulting services call us today.

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social media marketing with facebook In North Lindenhurst

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063