Facebook & Social Media Advertising In North Lindenhurst

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In North Lindenhurst, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

After you appear in front of people In North Lindenhurst, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In North Lindenhurst to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design experts In North Lindenhurst to aid your business to maximize results. Effective designs from our website design company help you and secure results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In North Lindenhurst is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In North Lindenhurst Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local advertising agency, SEO advertising agency or remarketing companies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design on LI or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063