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Facebook & Social Media Advertising In North Lindenhurst

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Lindenhurst

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In North Lindenhurst, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you reach people In North Lindenhurst, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In North Lindenhurst to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to meet with our website design agency In North Lindenhurst to aid your business to achieve real results. Professional designs created by our website design company help your business and achieve results!

North Lindenhurst lead generation on Facebook
target your audience In North Lindenhurst with Facebook

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have visited your site before (retargeting);
  • Individuals who are followers of your page;
  • Potential customers who have very similar interests (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, interests and more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In North Lindenhurst is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

  • Are you an attorney? Physician? Home services business? A restaurant or retailer?
  • For any business who does business regionally In North Lindenhurst Facebook is a great way to appear in front of your audience.
  • We can concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local advertising agency, SEO experts in New York or retargeting agency in New York
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In North Lindenhurst

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063