Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Lindenhurst If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In North Lindenhurst, possessing the interests and geographic targeting you want. Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it? When you connect with people In North Lindenhurst, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In North Lindenhurst to become fans of your page to create "authority" status and brand reputation? Are we going for registrations? Prior to starting your marketing campaign, we are able to help you to identify what it is that you really need to achieve. Remember to meet with our website design agency In North Lindenhurst to help you to succeed. Great designs from our website design company help your business and achieve results! Reaching Your Prospects In North Lindenhurst on Facebook There are a variety of approaches to appear in front of an "Audience" on Facebook: Focusing on people who have been to your site previously (retargeting); Prospects that are fans of your page; Prospects who have related interests (such as other pages on Facebook); People who meet demographic criteria; Individuals who are currently your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary benefit Facebook offers In North Lindenhurst is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently. The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Great for Getting into Local Areas Are you a lawyer? Doctor? Home repair business? A restaurant or retailer? For any company who conducts business locally In North Lindenhurst Facebook is a great way to reach your target audience. We can concentrate on your prospects in many ways. Only wish to reach women 35-65 in a few zip codes? Not an issue! Want to have a special on Mondays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively shopping for an attorney, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below. If you would like to talk about the services of our pay per click ad agency, our local ad agency in New York, search engine optimization experts or retargeting agencies in New York please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely will depend on the numbers. Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our online advertising consulting services in Nassau contact us today. Facebook Campaigns Need To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook. Our lead generation company and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In North Lindenhurst and Facebook Everybody's needs are different, there are no blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to go over your business and needs, and see if there is a way we are able to help you effectively grow your business. 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