Facebook & Social Media Advertising In North Lindenhurst

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In North Lindenhurst, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you connect with people In North Lindenhurst, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In North Lindenhurst to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design experts In North Lindenhurst to assist your business to achieve results. Effective designs created by our website design company help your business and drive results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• People who are fans of your page;
• Prospects who have related passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In North Lindenhurst is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any business who conducts business locally In North Lindenhurst Facebook is a superb technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO professionals in Nassau County or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design services or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063