Facebook & Social Media Advertising In North Lindenhurst

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North Lindenhurst, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you appear in front of people In North Lindenhurst, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In North Lindenhurst to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design experts In North Lindenhurst to assist your business to achieve real results. Excellent designs created by our website design experts will help and achieve results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• Individuals that have similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, passions and much more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In North Lindenhurst is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In North Lindenhurst Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local advertising consultants on Long Island, SEO ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design companies on Long Island or our marketing consulting services on L.I. call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063