Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In North Lindenhurst
If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In North Lindenhurst, with the interests and geographic targeting you seek.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?
When you reach people In North Lindenhurst, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In North Lindenhurst to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?
Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.
Reaching Your Prospects In North Lindenhurst on Facebook
There are lots of methods to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have been to your site in the past (retargeting);
- Potential customers who are enthusiasts of your page;
- Individuals who have similar pursuits (such as other pages on Facebook);
- People who meet demographic criteria;
- People who are already your customers;
- and the list goes on...
With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, passions and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Required
The main benefit Facebook offers In North Lindenhurst is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.
The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Great for Getting into Regional Areas
- Are you an attorney? Medical professional? Home services company? A restaurant or store?
- For any organization who conducts business regionally In North Lindenhurst Facebook is an excellent way to appear in front of your audience.
- We are able to target your prospects in many ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special offer on Thursdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right location, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different frame of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.
If you would like to discuss the services of our pay per click ad consultants, our local ad consultants, SEO advertising agency on Long Island or remarketing companies in NY
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.
Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services on Long Island or our online advertising consulting services call us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.