Facebook & Social Media Advertising In East Farmingdale

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In East Farmingdale, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

When you connect with people In East Farmingdale, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In East Farmingdale to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design experts In East Farmingdale to serve your business to achieve real results. Exceptional designs by our website design agency help you and secure results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• People who may have very similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, interests and even more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In East Farmingdale is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any business who conducts business locally In East Farmingdale Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local ad company, SEO professionals in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design gurus, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063