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Facebook & Social Media Advertising In East Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In East Farmingdale

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In East Farmingdale, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In East Farmingdale, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In East Farmingdale to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In East Farmingdale to assist you to maximize results. Effective designs by our website design company help your business and drive results!

East Farmingdale lead generation on social media
target your audience In East Farmingdale with Facebook

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Targeting those who have visited your site previously (retargeting);
  • Prospects who are enthusiasts of your page;
  • Prospects who may have similar passions (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In East Farmingdale is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

  • Are you a lawyer? Physician? Home services company? A restaurant or retailer?
  • For any organization who does business locally In East Farmingdale Facebook is a superb method to reach your target audience.
  • We have the ability to target your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC advertising company, our local ad agency, SEO advertising agency or remarketing agencies in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design in Suffolk County or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In East Farmingdale

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063