888-420-0063

Facebook & Social Media Advertising In East Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In East Farmingdale

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In East Farmingdale, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

When you appear in front of people In East Farmingdale, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In East Farmingdale to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design agency In East Farmingdale to aid you to achieve real results. Professional designs from our website design experts will help and achieve results!

East Farmingdale lead generation on social media
target your audience In East Farmingdale with Facebook

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your website previously (retargeting);
  • Individuals who are followers of your page;
  • Potential customers that have related passions (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In East Farmingdale is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

  • Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
  • For any company who does business regionally In East Farmingdale Facebook is a superb method to reach your audience.
  • We can concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad agency, SEO consultants or retargeting campaign in New York
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design gurus, our graphic design or our online advertising consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook In East Farmingdale

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063