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Facebook & Social Media Advertising In East Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In East Farmingdale

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In East Farmingdale, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In East Farmingdale, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In East Farmingdale to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In East Farmingdale to serve your business to succeed. Strong designs by our website design experts drive success and achieve results!

East Farmingdale lead generation on Facebook
target your audience In East Farmingdale with Facebook

Reaching Your Prospects In East Farmingdale on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your web site previously (retargeting);
  • People that are enthusiasts of your page;
  • Individuals who may have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, interests and more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In East Farmingdale is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

  • Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
  • For any organization who conducts business locally In East Farmingdale Facebook is a great way to appear in front of your audience.
  • We are able to focus on your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad company in Nassau County, SEO company on Long Island or retargeting companies in Suffolk
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web design company, our graphic design services in NY or our advertising consulting services on L.I. call us today.

facebook marketing strategy
social media marketing with facebook In East Farmingdale

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063