Facebook & Social Media Advertising In East Farmingdale

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In East Farmingdale, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

When you appear in front of people In East Farmingdale, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In East Farmingdale to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design agency In East Farmingdale to help your business to achieve results. Quality designs from our website design experts will help and drive results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In East Farmingdale is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In East Farmingdale Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC ad consultants, our local ad company on Long Island, SEO ad agency in New York or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063