Facebook & Social Media Advertising In East Farmingdale

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In East Farmingdale, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

When you connect with people In East Farmingdale, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In East Farmingdale to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In East Farmingdale to help you to succeed. Effective designs created by our website design agency will help and secure results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• People who are fans of your page;
• People who may have similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In East Farmingdale is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who does business locally In East Farmingdale Facebook is a great way to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau PPC ad company, our local advertising agency, search engine optimization ad agency or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design services on Long Island or our marketing consulting services on L.I. call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063