Facebook & Social Media Advertising In East Farmingdale

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In East Farmingdale

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In East Farmingdale, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

Once you reach people In East Farmingdale, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In East Farmingdale to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design agency In East Farmingdale to help you to achieve results. Strong designs designed by our website design company will help and secure results!

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target your audience In East Farmingdale with Facebook

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your website previously (retargeting);
  • Individuals that are enthusiasts of your page;
  • Potential customers who have related interests (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In East Farmingdale is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
  • For any company who does business locally In East Farmingdale Facebook is a great method to appear in front of your target audience.
  • We are able to target your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising consultants in New York, SEO consultants or remarketing agencies in Nassau
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design professionals, our graphic design or our advertising consulting services on LI call us today.

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social media marketing with facebook In East Farmingdale

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063