Facebook & Social Media Advertising In East Farmingdale

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In East Farmingdale, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In East Farmingdale, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In East Farmingdale to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design experts In East Farmingdale to help you to achieve results. Professional designs from our website design agency help you and drive results!

Reaching Your Prospects In East Farmingdale on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• People that are fans of your page;
• Individuals who have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, passions and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In East Farmingdale is its ability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any company who does business locally In East Farmingdale Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click ad consultants, our local advertising consultants, SEO advertising agency in Suffolk County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design consultants, our graphic design in Suffolk or our online marketing consulting services in New York call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063