Facebook & Social Media Advertising In East Farmingdale

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In East Farmingdale, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you connect with people In East Farmingdale, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In East Farmingdale to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design company In East Farmingdale to serve you to succeed. Effective designs created by our website design agency will help and achieve results!

Reaching Your Prospects In East Farmingdale on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In East Farmingdale is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any business who does business regionally In East Farmingdale Facebook is a great way to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local advertising agency in New York, search engine optimization ad agency on LI or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063