Facebook & Social Media Advertising In West Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Babylon

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In West Babylon, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you connect with people In West Babylon, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In West Babylon to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design company In West Babylon to assist your business to achieve real results. Powerful designs implemented by our website design agency will help and secure results!

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target your audience In West Babylon with Facebook

Reaching Your Prospects In West Babylon on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your website before (retargeting);
  • Individuals who are followers of your page;
  • Prospects that have very similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In West Babylon is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

  • Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
  • For any company who does business locally In West Babylon Facebook is a great method to reach your audience.
  • We are able to focus on your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just targeting the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC ad agency, our local advertising company in Nassau County, SEO ad agency on LI or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design company, our graphic design in New York or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In West Babylon

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063