Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In West Babylon
If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In West Babylon, having the interests and geography you seek.
Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?
After you appear in front of people In West Babylon, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In West Babylon to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?
Before launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.
Reaching Your Prospects In West Babylon on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Concentrating on individuals who have visited your site before (retargeting);
- People who are enthusiasts of your page;
- People who may have related pursuits (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- People who are currently your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, pursuits and even more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The main benefit Facebook offers In West Babylon is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.
The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Reaching Local Areas
- Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
- For any company who conducts business locally In West Babylon Facebook is an excellent technique to reach your target audience.
- We are able to concentrate on your prospects in numerous ways.
- Only need to reach women 35-65 in three zip codes? Not a problem!
- Want to have a special offer on Wednesday? We can do that.
The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other engines. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).
In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.
If you would like to talk about the services of our NY PPC advertising agency, our local ad consultants in NY, search engine optimization agency in Suffolk County or remarketing campaign in NY
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.
Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our LI web design agency, our graphic design websites in Nassau County or our online marketing consulting services on Long Island contact us today.
Facebook Campaigns Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.