Facebook & Social Media Advertising In West Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In West Babylon

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In West Babylon, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you reach people In West Babylon, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In West Babylon to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design experts In West Babylon to work with you to achieve results. Professional designs developed by our website design agency help your business and drive results!

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target your audience In West Babylon with Facebook

Reaching Your Prospects In West Babylon on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Targeting people who have visited your web site before (retargeting);
  • Potential customers that are followers of your page;
  • Potential customers who have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In West Babylon is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

  • Are you an attorney? Health care provider? Home services company? A restaurant or store?
  • For any organization who does business regionally In West Babylon Facebook is an excellent way to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click ad agency, our local ad agency, SEO ad agency or retargeting campaign in NY
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design experts in Suffolk County or our advertising consulting services in Nassau County contact us today.

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social media marketing with facebook In West Babylon

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063