Facebook & Social Media Advertising In West Babylon

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In West Babylon, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you connect with people In West Babylon, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In West Babylon to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to let our website design company In West Babylon to aid your business to achieve real results. Professional designs created by our website design experts help you and achieve results!

Reaching Your Prospects In West Babylon on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have related interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In West Babylon is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any company who does business locally In West Babylon Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad professionals in New York, SEO company or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design company, our graphic design or our online marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063