888-420-0063

Facebook & Social Media Advertising In West Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Babylon

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In West Babylon, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you connect with people In West Babylon, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In West Babylon to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design agency In West Babylon to serve your business to maximize results. Great designs developed by our website design company can help and drive results!

West Babylon lead generation on Facebook
target your audience In West Babylon with Facebook

Reaching Your Prospects In West Babylon on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Focusing on people who have visited your site before (retargeting);
  • Prospects that are enthusiasts of your page;
  • Potential customers that have similar interests (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In West Babylon is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

  • Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
  • For any business who does business regionally In West Babylon Facebook is a great method to reach your audience.
  • We can focus on your prospects in several ways.
  • Only want to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely targeting the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local advertising agency in New York, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design consultants, our graphic design services or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In West Babylon

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063