Facebook & Social Media Advertising In West Babylon

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In West Babylon, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you reach people In West Babylon, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In West Babylon to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to reach out to our website design experts In West Babylon to help you to succeed. Professional designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In West Babylon on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In West Babylon is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In West Babylon Facebook is a superb method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our LI PPC advertising consultants, our local advertising agency, SEO advertising agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies or our advertising consulting services in New York contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063