Facebook & Social Media Advertising In West Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In West Babylon

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In West Babylon, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

When you appear in front of people In West Babylon, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In West Babylon to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design experts In West Babylon to aid you to achieve real results. Great designs from our website design company help your business and achieve results!

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target your audience In West Babylon with Facebook

Reaching Your Prospects In West Babylon on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting people who have been to your web site previously (retargeting);
  • Potential customers who are fans of your page;
  • People who have similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In West Babylon is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

  • Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
  • For any company who does business locally In West Babylon Facebook is an excellent technique to appear in front of your target audience.
  • We are able to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad consultants in Nassau, SEO experts or retargeting campaign
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In West Babylon

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063