Facebook & Social Media Advertising In Bay Shore

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Bay Shore, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you reach people In Bay Shore, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Bay Shore to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design agency In Bay Shore to assist your business to succeed. Excellent designs from our website design company can help and achieve results!

Reaching Your Prospects In Bay Shore on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• People who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Bay Shore is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Bay Shore Facebook is an excellent way to reach your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in New York, SEO professionals in NY or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design services in Suffolk or our online marketing consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063