Facebook & Social Media Advertising In Bay Shore

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Bay Shore, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you connect with people In Bay Shore, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Bay Shore to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Bay Shore to aid you to achieve real results. Powerful designs from our website design company help you and achieve results!

Reaching Your Prospects In Bay Shore on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Bay Shore is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who does business regionally In Bay Shore Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, SEO ad agency or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063