Facebook & Social Media Advertising In Bay Shore

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bay Shore, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Bay Shore, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Bay Shore to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Bay Shore to aid your business to achieve results. Professional designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Bay Shore on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Bay Shore is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Bay Shore Facebook is a superb way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising agency, SEO consultants in Suffolk County or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063