Facebook & Social Media Advertising In Bay Shore

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bay Shore, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Bay Shore, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Bay Shore to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design company In Bay Shore to assist you to achieve real results. Great designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Bay Shore on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• People that are followers of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Bay Shore is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business locally In Bay Shore Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency on Long Island, SEO ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Suffolk or our marketing consulting services in Nassau County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063