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Facebook & Social Media Advertising In Bay Shore

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bay Shore

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Bay Shore, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you connect with people In Bay Shore, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Bay Shore to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to let our website design experts In Bay Shore to work with you to maximize results. Great designs designed by our website design agency help your business and drive results!

Bay Shore lead generation on Facebook
target your audience In Bay Shore with Facebook

Reaching Your Prospects In Bay Shore on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your web site in the past (retargeting);
  • Potential customers who are fans of your page;
  • Individuals that have very similar passions (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Bay Shore is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

  • Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
  • For any organization who does business locally In Bay Shore Facebook is an excellent way to reach your audience.
  • We have the ability to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in Suffolk County, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design in Nassau or our marketing consulting services in Nassau contact us today.

facebook marketing strategy
social media marketing with facebook In Bay Shore

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063