Facebook & Social Media Advertising In Bay Shore

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bay Shore, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you connect with people In Bay Shore, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Bay Shore to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Bay Shore to aid your business to maximize results. Quality designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Bay Shore on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People who are followers of your page;
• People who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Bay Shore is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Bay Shore Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising experts in NY, SEO ad agency in NY or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our online marketing consulting services in New York contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063