Facebook & Social Media Advertising In Bay Shore

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Bay Shore, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you reach people In Bay Shore, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Bay Shore to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to reach out to our website design experts In Bay Shore to help you to maximize results. Professional designs by our website design agency drive success and drive results!

Reaching Your Prospects In Bay Shore on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Bay Shore is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Bay Shore Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising agency on LI, SEO ad agency in Nassau County or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design agency, our graphic design experts in Suffolk or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our paid media company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063