Facebook & Social Media Advertising In Hauppauge

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Hauppauge, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

When you connect with people In Hauppauge, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Hauppauge to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Hauppauge to serve you to maximize results. Strong designs designed by our website design experts can help and secure results!

Reaching Your Prospects In Hauppauge on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Hauppauge is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Hauppauge Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in NY, SEO ad agency on Long Island or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063