Facebook & Social Media Advertising In Hauppauge

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Hauppauge, with the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

When you appear in front of people In Hauppauge, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Hauppauge to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design company In Hauppauge to work with you to maximize results. Strong designs by our website design agency drive success and drive results!

Reaching Your Prospects In Hauppauge on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Potential customers who are fans of your page;
• People that have very similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Hauppauge is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Hauppauge Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local advertising agency, search engine optimization company in Suffolk County or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design services on Long Island or our online marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063