Facebook & Social Media Advertising In Holbrook

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Holbrook, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you reach people In Holbrook, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Holbrook to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design agency In Holbrook to work with you to achieve results. Powerful designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Holbrook is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Holbrook Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad agency in NY, SEO company or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063