Facebook & Social Media Advertising In Holbrook

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Holbrook, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Holbrook, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Holbrook to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design experts In Holbrook to serve your business to achieve real results. Effective designs created by our website design company help you and drive results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers that have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, passions and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Holbrook is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Holbrook Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local ad experts on LI, search engine optimization consultants in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063