Facebook & Social Media Advertising In Holbrook

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Holbrook, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you connect with people In Holbrook, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Holbrook to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Holbrook to assist you to succeed. Powerful designs from our website design experts help your business and drive results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Holbrook is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Holbrook Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency in Nassau County, SEO ad agency on Long Island or retargeting companies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our online advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063