Facebook & Social Media Advertising In Centereach

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Centereach, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you appear in front of people In Centereach, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Centereach to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In Centereach to assist your business to maximize results. Excellent designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Centereach on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Centereach is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Centereach Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local ad company in Suffolk, SEO advertising agency in NY or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063