Facebook & Social Media Advertising In Centereach

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Centereach, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you connect with people In Centereach, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Centereach to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Centereach to aid you to maximize results. Quality designs from our website design agency can help and achieve results!

Reaching Your Prospects In Centereach on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Centereach is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business locally In Centereach Facebook is an excellent technique to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad company on Long Island, search engine optimization consultants in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design experts, our graphic design experts in Nassau or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063