Facebook & Social Media Advertising In Lake Grove

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Lake Grove, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

When you appear in front of people In Lake Grove, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Lake Grove to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design experts In Lake Grove to help you to achieve results. Effective designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Lake Grove on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Prospects who are followers of your page;
• People who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Lake Grove is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Lake Grove Facebook is a superb technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad agency, our local advertising company on LI, SEO ad agency or retargeting companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design experts in Nassau County or our online advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063