Facebook & Social Media Advertising In Lake Grove

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Lake Grove, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

After you connect with people In Lake Grove, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Lake Grove to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design agency In Lake Grove to assist your business to maximize results. Great designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Lake Grove on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• People that are fans of your page;
• People that have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Lake Grove is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Lake Grove Facebook is a superb way to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency, SEO advertising agency in NY or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design professionals, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in New York and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063