Search Engine Optimization Attracts Prospects and Customers
On the internet, search engine optimization (also known as SEO) is the most effective method of finding new customers online. Actually, SEO helps prospects and new customers to find and call you.
When your potential customers have a need - a need for products or services such as retailers, service companies, professional services, medical services and home repair, where do they go? They go to Google, Bing, Yahoo and YouTube.
True Search Engine Optimization is Hard Work
In the early 2000's, people would try to trick the search engines into giving them higher ranks, by adding thousands of keywords to the bottom of the page, then by generating millions of bogus links from overseas accounts. Later, they began creating web pages that repeated one keyword over and over.
Search Engines are Smart and Don't Like Being Tricked by Businesses
The search engines evolved, got smarter, and these tactics do not work. In fact, they can trigger penalties that can hurt your website in search.
That's right, Google will punish - and even ban - your website if you are engaging in black hat tactics!
Only work with an ethical SEO expert who knows how to "do it right."
Achieve Real Results with Quality Content that Customers in Love
The only way to generate real results is through delivering high quality content, on a regular basis, both on your site and from well trusted sources.
You do not need a million backlinks, but you need some from sites that Google trusts. You do not need to jam a word on the page ten thousand times, but you need to use it - and dozens of variations - in a meaningful and natural way.
Google Cares About Users, Not Your Business
Many people fail to realize - Google doesn't care about you. They don't like or hate you. What they LOVE are their customers. They want market share and they want the best of everything for people who use Google.
What does this mean to you? You have to give Google want it wants (happy users), and Google will give you what you want (more prospects)!
Google Cares What Your Customers Think
The only extent to which Google cares about your site is answered by this question: "Do you make their customers happy?"
Google knows all. Google can see how many people visit your website every day. They know how long your customers they spend on your business website. They know how many pages they view. Do you have an effective web design professionals managing your website? Google knows how many people "bounce" and leave your site. How does Google react?
Search Engine Optimization Focuses on Happy Users with Great Content
If your customers seem happy, you will rank better, and they will give your business more visitors. If however, you are disappointing Google's users, they will take away your ranks and give your prospects to someone else. Google makes its money on advertising, and you need help from a trusted PPC advertising company
To rank well, you need great content that engages your customers. It needs to be relevant to your business, and it needs to satisfy the user experience.
What is the Cost of Not Doing Better in Search?
The real cost of a failed search campaign (or a non-existent one) is hard to quantify. How many customers did you miss? How much revenue did you forfeit to your competition? How much would that additional sale have added to your bottom line profits?
With a well-designed campaign and SEO strategy, you can climb ahead. You can gain market share. You can pick up more business at a lower cost.
Remember the Most Important Secret to Search Engine Optimization
Google Doesn't Care About Your Website. It is true. There are millions of websites out there. They don't care if yours is online or not. They don't know how hard you try during the day to deliver high quality services. If you want to rank better in search, it has nothing to do with how well you do your job.
Google cares about one thing: Users. This is why you would succeed with our local advertising experts in New York, where we work to match up local prospects with your local business.
Users are what make Google billions of dollars every month. These people click on their ads. They drive Google's profits. Without these people, they have no profit. Therefore, Google focuses on users, not websites.
Define Your Goals and Rely On SEO Professionals to Reach Those Goals
SEO Can Get Your Business More Revenue from the Web
The most common business challenges are:
- Your business is not getting enough leads
- Your business is getting low quality leads
- Your business is getting leads at too high of a cost
- Your business is getting leads that are not ready to close
A properly designed and well executed campaign can generate leads throughout from Google, Bing, Yahoo and YouTube. Yes, you can buy display ads and pay-per-click advertising to target customers too.
However, 70% of users on search skip the ads and go to the "organic listings" (the real business listings).
Search engine optimization strategies are the only way to influence how high your business can rank - and how many prospects will actually click on your listing to reach your business website and learn more about your business.
Why Does Search Engine Optimization Work So Well?
The main reason SEO (search engine optimization) is so effective is the motivation of the user. Imagine you need a product or service .
What do you do? You go to Google and search! Search engine optimization is how your business get in front of those searching. People coming from SEO are 500% more likely to close as new customers, as opposed to outbound leads you generate. Why? Because your best new client has a need, and they are searching for a solution to that need right now.
Other ads are impulse driven - the ad can catch someone's eye, they click on a link, and they look for more information on a business topic. However, that does not make them a buyer. It does not even make them a prospect. It makes them a troller.
The best new prospects from come from search. They decided - on their own - to search for what you offer. They are motivated. They need what you are offering, and they are looking for it right now. Whether it is retailers, service companies, professional services, medical services and home repair or something else, they're looking.
Ranking well in Google and other search engines is driven in large partby the happiness of its users. The method by which Google gauges this elusive "user happiness" can be complex, and achieving that is where we come in.
What Your Competitors Get from their SEO Campaigns
If you doubt the power of Search Engine Optimization, look to your competition.
Are they ranking ahead of you, getting leads and customers that could have been yours?
- People may think your competition is better because... Users often think another company is better because they outrank you on Google.
- Want More Leads? Rank Higher. You need more people seeing your name, more people clicking into your site, and more people engaging.
- Google always shows competing sites on the first page of Google. There will always be competition there, and Google will always serve up results.
- If they can't find you, it is as if your business does not even exist.
The only question is this: will they even find you and consider you?
Enter: The Relevancy Cloud™
Our Relevancy Cloud TM service addresses all of this with a comprehensive and methodical approach to making you the trusted authority in your space. This includes:
- Reviewing your website design to ensure it meets essential factors required to rank in the search engines;
- Highly relevant and engaging content that triggers Google's algorithms to compel them to share your business site with their users;
- Fresh and ever-changing content that demonstrates you are running an active website to meet peoples' needs, and not simply a built-once brochure;
- Engaging rich content such as graphics, video, PDFs and more, designed to give even more value to your customers;
- Content syndicated to social media (Facebook, Instagram, Twitter), which users can find and engage;
- Links from social media, allowing people a path back to your website;
- Promotion of your syndicated social media content, helping even more people find your business, content and website;
- Measured user experiences, determining what is most engaging and valuable to customers, allowing us to expand on those topics; and
- Other online tasks to drive high quality users to your content.
Call Now and Speak with the The Experts
We will improve your visibility to your customers, and help you jump through a lot of hoops. Content, engagement, user experience, reputation and trust are all important factors. There are more than 100 criteria we look at with each client to improve all of these.
We understand what it takes to do well - and where your advertising dollars will make the greatest impact on your business.
We do not accept everyone who calls us - we assess your situation and see if it is reasonable to help you. Realistically, some requests will be unattainable. No, your local business will not rank #1 in the US on the word "insurance" - it just won't happen.
What we can do is work with you and provide thousands of opportunities to bring in targeted and qualified prospects. Our SEO ad agency in NY can advise you on the best strategies and approaches to grow your business. We will build and execute on a plan to help you grow your business and achieve your goals.