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Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people , possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people , then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design agency to serve you to succeed. Excellent designs implemented by our website design company help your business and achieve results!

Melville lead generation on social media
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Focusing on people who have been to your website previously (retargeting);
  • People that are followers of your page;
  • People who may have very similar passions (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
  • For any business who does business regionally Facebook is an excellent method to appear in front of your target audience.
  • We have the ability to target your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad agency in Suffolk County, SEO ad agency on LI or retargeting agency on LI
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design professionals, our graphic design in NY or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063