Facebook & Social Media Advertising

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people , possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you reach people , then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design experts to serve your business to achieve real results. Exceptional designs from our website design company will help and achieve results!

Reaching Your Prospects on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who does business locally Facebook is a superb technique to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad company, our local advertising agency, SEO ad agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design experts on LI or our online advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen in Nassau County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063