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Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people , possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you appear in front of people , then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design agency to help you to achieve results. Powerful designs from our website design agency drive success and secure results!

Melville lead generation on Facebook
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on those who have been to your site before (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Potential customers who have related passions (such as other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, area, interests and more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
  • For any company who conducts business regionally Facebook is an excellent way to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only need to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising company, our local ad company, SEO advertising agency in Suffolk or retargeting agencies
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design company, our graphic design companies in NY or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063