Facebook & Social Media Advertising

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people , with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

Once you reach people , then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts to aid you to achieve real results. Quality designs implemented by our website design experts help you and secure results!

Reaching Your Prospects on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• People who have related pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, interests and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business regionally Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO ad agency in Suffolk County or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our display ads company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063