Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people , having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you appear in front of people , then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to let our website design experts to serve your business to achieve real results. Excellent designs from our website design experts help you and achieve results!

Reaching Your Prospects on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• People that have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click ad company, our local advertising company in Suffolk, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063