Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people , possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you connect with people , then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design experts to work with your business to achieve real results. Strong designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, hobbies and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad company, our local advertising professionals, search engine optimization ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design in Nassau or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063