Facebook & Social Media Advertising

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people , possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you appear in front of people , then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to call our website design experts to aid your business to achieve real results. Powerful designs designed by our website design experts drive success and secure results!

Reaching Your Prospects on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects who are followers of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally Facebook is an excellent way to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad experts in New York, SEO ad agency on Long Island or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design on L.I. or our marketing consulting services on L.I. call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063