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Facebook & Social Media Advertising In Bethpage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bethpage

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Bethpage, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you connect with people In Bethpage, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Bethpage to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to let our website design experts In Bethpage to assist your business to achieve real results. Professional designs developed by our website design company drive success and achieve results!

Bethpage lead generation on Facebook
target your audience In Bethpage with Facebook

Reaching Your Prospects In Bethpage on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your website in the past (retargeting);
  • People who are followers of your page;
  • Prospects who have related passions (which include other pages on Facebook);
  • Prospects who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Bethpage is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

  • Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
  • For any organization who conducts business regionally In Bethpage Facebook is a superb technique to reach your target audience.
  • We can target your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants in NY, search engine optimization advertising agency on LI or retargeting agency
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design gurus, our graphic design in Suffolk County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bethpage

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063