Facebook & Social Media Advertising In Bethpage

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bethpage, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Bethpage, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Bethpage to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to reach out to our website design agency In Bethpage to aid you to succeed. Quality designs from our website design experts will help and drive results!

Reaching Your Prospects In Bethpage on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Individuals that are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bethpage is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any organization who does business locally In Bethpage Facebook is an excellent technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad company, our local advertising agency, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063