Facebook & Social Media Advertising In Bethpage

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Bethpage, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you reach people In Bethpage, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Bethpage to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to allow our website design agency In Bethpage to aid you to achieve results. Great designs by our website design agency help you and drive results!

Reaching Your Prospects In Bethpage on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Bethpage is its capability to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Bethpage Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising company, SEO ad agency or remarketing agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063