Facebook & Social Media Advertising In Bethpage

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Bethpage, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you connect with people In Bethpage, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Bethpage to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to engage our website design company In Bethpage to serve you to achieve results. Effective designs from our website design company help your business and secure results!

Reaching Your Prospects In Bethpage on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bethpage is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In Bethpage Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising experts, SEO professionals or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design professionals, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063