Facebook & Social Media Advertising In Bethpage

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Bethpage, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

When you reach people In Bethpage, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Bethpage to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to speak with our website design experts In Bethpage to help your business to maximize results. Strong designs from our website design experts can help and secure results!

Reaching Your Prospects In Bethpage on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers who are fans of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Bethpage is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who does business locally In Bethpage Facebook is a great method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC ad company, our local ad agency, SEO ad agency on Long Island or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design experts, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063