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Facebook & Social Media Advertising In Bethpage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bethpage

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bethpage, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you connect with people In Bethpage, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Bethpage to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to allow our website design agency In Bethpage to help your business to achieve real results. Quality designs by our website design agency will help and drive results!

Bethpage lead generation on Facebook
target your audience In Bethpage with Facebook

Reaching Your Prospects In Bethpage on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your site previously (retargeting);
  • Prospects who are enthusiasts of your page;
  • Individuals who may have related pursuits (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Bethpage is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

  • Are you an attorney? Doctor? Home repair company? A restaurant or store?
  • For any business who conducts business regionally In Bethpage Facebook is a superb technique to appear in front of your target audience.
  • We have the ability to target your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency in Suffolk, SEO ad agency in NY or remarketing agencies in Nassau
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design companies or our online advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bethpage

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063