Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bethpage If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Bethpage, having the interests and geography you want. Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it? When you appear in front of people In Bethpage, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Bethpage to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups? Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish. Remember to speak with our website design company In Bethpage to aid your business to achieve results. Powerful designs developed by our website design company help you and achieve results! Reaching Your Prospects In Bethpage on Facebook There are many approaches to appear in front of an "Audience" on Facebook: Concentrating on those who have visited your site previously (retargeting); Prospects that are enthusiasts of your page; People who have very similar passions (including other pages on Facebook); Individuals who meet demographic criteria; Prospects who are already your customers; and the list goes on... With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Necessary The primary advantage Facebook offers In Bethpage is its ability to reach prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently. The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Reaching Local Niches Are you a lawyer? Health care provider? Home services business? A restaurant or retailer? For any company who conducts business locally In Bethpage Facebook is an excellent technique to reach your audience. We have the ability to concentrate on your prospects in many ways. Only wish to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special on Wednesday? We are able to do that. The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively hunting for an attorney, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below. If you would like to discuss the services of our NY PPC ad consultants, our local advertising consultants in NY, SEO ad agency or retargeting agency please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers. Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again. Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design services or our advertising consulting services contact us today. Facebook Campaigns Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook. Our lead generation in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In Bethpage and Facebook Everybody's requirements are different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to talk about your business and requires, and see if there is a way we can assist you to efficiently improve your business. 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