Facebook & Social Media Advertising In Massapequa

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Massapequa, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

Once you reach people In Massapequa, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Massapequa to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design experts In Massapequa to work with you to achieve results. Great designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Massapequa on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• People that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, interests and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Massapequa is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any organization who does business locally In Massapequa Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising company on Long Island, SEO consultants on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design services in Nassau or our advertising consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063