Facebook & Social Media Advertising In Massapequa

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Massapequa, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you appear in front of people In Massapequa, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Massapequa to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to engage our website design agency In Massapequa to aid you to maximize results. Great designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Massapequa on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Massapequa is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any business who conducts business locally In Massapequa Facebook is a superb technique to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad agency on Long Island, SEO ad agency in NY or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design in NY or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063