Facebook & Social Media Advertising In Levittown

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Levittown, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you reach people In Levittown, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Levittown to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to call our website design experts In Levittown to aid you to maximize results. Exceptional designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Levittown on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, pursuits and more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Levittown is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business locally In Levittown Facebook is a superb way to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063