Facebook & Social Media Advertising In Levittown

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Levittown, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Levittown, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Levittown to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company In Levittown to serve you to achieve results. Quality designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In Levittown on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Prospects that are followers of your page;
• Prospects who have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Levittown is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Levittown Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency in New York, SEO ad agency in New York or retargeting agency on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services in Nassau County call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063