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Facebook & Social Media Advertising In Levittown

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Levittown

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Levittown, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Levittown, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Levittown to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to meet with our website design company In Levittown to work with you to succeed. Strong designs developed by our website design agency help your business and achieve results!

Levittown lead generation on Facebook
target your audience In Levittown with Facebook

Reaching Your Prospects In Levittown on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your web site in the past (retargeting);
  • People who are enthusiasts of your page;
  • People who have related passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, passions and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Levittown is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

  • Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
  • For any company who conducts business regionally In Levittown Facebook is an excellent technique to appear in front of your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click ad agency, our local advertising consultants, SEO advertising agency in Suffolk County or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design in NY or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Levittown

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063