Facebook & Social Media Advertising In Freeport

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Freeport, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you appear in front of people In Freeport, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Freeport to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to engage our website design experts In Freeport to aid your business to maximize results. Powerful designs from our website design agency help your business and drive results!

Reaching Your Prospects In Freeport on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, hobbies and more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Freeport is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Freeport Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising company on Long Island, SEO ad agency on Long Island or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design consultants, our graphic design services on Long Island or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063