Facebook & Social Media Advertising In Freeport

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Freeport, having the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you connect with people In Freeport, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Freeport to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design agency In Freeport to help your business to achieve results. Excellent designs created by our website design company can help and drive results!

Reaching Your Prospects In Freeport on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Freeport is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who does business locally In Freeport Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI PPC advertising company, our local advertising agency in Nassau, SEO advertising agency in Suffolk County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063