Facebook & Social Media Advertising In Freeport

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Freeport, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you reach people In Freeport, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Freeport to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design experts In Freeport to assist your business to maximize results. Powerful designs created by our website design agency will help and drive results!

Reaching Your Prospects In Freeport on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• People who are followers of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Freeport is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Freeport Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising experts in Suffolk, SEO advertising agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design gurus, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063