Facebook & Social Media Advertising In South Hempstead

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In South Hempstead, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you connect with people In South Hempstead, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In South Hempstead to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to let our website design agency In South Hempstead to assist your business to achieve real results. Quality designs designed by our website design company drive success and drive results!

Reaching Your Prospects In South Hempstead on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, hobbies and more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In South Hempstead is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In South Hempstead Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in NY, SEO ad agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design company, our graphic design in Nassau or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063