Facebook & Social Media Advertising In South Hempstead

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In South Hempstead, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you reach people In South Hempstead, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In South Hempstead to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to allow our website design agency In South Hempstead to help your business to achieve results. Powerful designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In South Hempstead on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In South Hempstead is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In South Hempstead Facebook is a superb technique to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC ad agency, our local advertising professionals in Suffolk, SEO consultants or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design consultants, our graphic design services in NY or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company on LI and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063