Facebook & Social Media Advertising In South Hempstead

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In South Hempstead, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you connect with people In South Hempstead, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In South Hempstead to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design company In South Hempstead to serve you to maximize results. Strong designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In South Hempstead on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In South Hempstead is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who does business locally In South Hempstead Facebook is a superb method to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad consultants, our local ad agency, SEO consultants on LI or retargeting agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design agency, our graphic design companies in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063