Facebook & Social Media Advertising In West Hempstead

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In West Hempstead, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

When you reach people In West Hempstead, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In West Hempstead to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design company In West Hempstead to help your business to succeed. Powerful designs from our website design experts help you and drive results!

Reaching Your Prospects In West Hempstead on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In West Hempstead is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business regionally In West Hempstead Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising agency in Suffolk, SEO ad agency in Suffolk County or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063