Facebook & Social Media Advertising In West Hempstead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In West Hempstead, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you reach people In West Hempstead, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In West Hempstead to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to engage our website design agency In West Hempstead to serve your business to achieve results. Great designs designed by our website design company will help and secure results!

Reaching Your Prospects In West Hempstead on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• People that are followers of your page;
• Individuals who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In West Hempstead is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who does business locally In West Hempstead Facebook is a great technique to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad experts on Long Island, SEO ad agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063