Facebook & Social Media Advertising In West Hempstead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In West Hempstead, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you connect with people In West Hempstead, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In West Hempstead to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In West Hempstead to help you to achieve real results. Great designs designed by our website design agency will help and drive results!

Reaching Your Prospects In West Hempstead on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In West Hempstead is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business locally In West Hempstead Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad agency on Long Island, SEO advertising agency on LI or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design gurus, our graphic design on Long Island or our online marketing consulting services on L.I. call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on LI and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063