Facebook & Social Media Advertising In Bellerose

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Bellerose, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

When you connect with people In Bellerose, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Bellerose to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design company In Bellerose to aid your business to achieve results. Great designs by our website design company help you and secure results!

Reaching Your Prospects In Bellerose on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Prospects who are fans of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, interests and more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Bellerose is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Bellerose Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York PPC ad company, our local ad agency on LI, SEO company in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web site design experts, our graphic design in Nassau County or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063