Facebook & Social Media Advertising In Bellerose

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Bellerose, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

After you reach people In Bellerose, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Bellerose to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design agency In Bellerose to help your business to succeed. Quality designs designed by our website design company will help and secure results!

Reaching Your Prospects In Bellerose on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, interests and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Bellerose is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Bellerose Facebook is an excellent technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local ad experts in Nassau, SEO company in Nassau or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design agency, our graphic design experts in NY or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063