Facebook & Social Media Advertising In Bellerose

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Bellerose, with the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you connect with people In Bellerose, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Bellerose to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design company In Bellerose to aid you to achieve results. Professional designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Bellerose on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• People who are enthusiasts of your page;
• People that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bellerose is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any organization who does business locally In Bellerose Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in Nassau, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design experts in New York or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063