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Facebook & Social Media Advertising In Bellerose

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bellerose

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Bellerose, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you reach people In Bellerose, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Bellerose to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Bellerose to aid you to maximize results. Great designs from our website design agency help you and drive results!

Bellerose lead generation on Facebook
target your audience In Bellerose with Facebook

Reaching Your Prospects In Bellerose on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Targeting those who have visited your website before (retargeting);
  • People who are enthusiasts of your page;
  • Prospects that have related interests (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, passions and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Bellerose is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

  • Are you an attorney? Health care provider? Home services business? A restaurant or store?
  • For any business who conducts business regionally In Bellerose Facebook is an excellent way to appear in front of your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency on Long Island, SEO advertising agency in New York or retargeting agencies in Suffolk
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design services or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bellerose

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063