Facebook & Social Media Advertising In Bellerose

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Bellerose, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you appear in front of people In Bellerose, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Bellerose to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design company In Bellerose to work with your business to achieve real results. Quality designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Bellerose on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Bellerose is its capability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Bellerose Facebook is a superb way to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click advertising consultants, our local advertising agency on Long Island, SEO consultants or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design professionals, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063