Facebook & Social Media Advertising In New Hyde Park

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In New Hyde Park, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

When you connect with people In New Hyde Park, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In New Hyde Park to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design experts In New Hyde Park to help you to succeed. Exceptional designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In New Hyde Park on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In New Hyde Park is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In New Hyde Park Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click ad consultants, our local advertising company, search engine optimization advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design experts in Suffolk or our online advertising consulting services on LI call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063