Facebook & Social Media Advertising In New Hyde Park

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In New Hyde Park, having the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

After you reach people In New Hyde Park, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In New Hyde Park to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design experts In New Hyde Park to help your business to achieve results. Strong designs designed by our website design experts help you and drive results!

Reaching Your Prospects In New Hyde Park on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In New Hyde Park is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any company who does business locally In New Hyde Park Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising consultants, our local ad agency on Long Island, SEO advertising agency in Suffolk or remarketing agency on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design experts, our graphic design in Nassau County or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063