Facebook & Social Media Advertising In New Hyde Park

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In New Hyde Park, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you connect with people In New Hyde Park, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In New Hyde Park to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design company In New Hyde Park to assist you to achieve real results. Excellent designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In New Hyde Park on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In New Hyde Park is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In New Hyde Park Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC ad agency, our local advertising agency, search engine optimization ad agency or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service on LI and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063