Facebook & Social Media Advertising In New Hyde Park

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In New Hyde Park, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you appear in front of people In New Hyde Park, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In New Hyde Park to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to talk to our website design agency In New Hyde Park to aid your business to succeed. Exceptional designs developed by our website design agency can help and secure results!

Reaching Your Prospects In New Hyde Park on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects who are followers of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In New Hyde Park is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In New Hyde Park Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency in New York, SEO professionals in NY or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design experts, our graphic design in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063