Facebook & Social Media Advertising In East Williston

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In East Williston, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In East Williston, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In East Williston to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to engage our website design company In East Williston to assist you to succeed. Great designs created by our website design experts drive success and secure results!

Reaching Your Prospects In East Williston on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Prospects who are fans of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In East Williston is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any company who conducts business regionally In East Williston Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency in Nassau County, SEO advertising agency in New York or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company on LI and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063