Facebook & Social Media Advertising In East Williston

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In East Williston, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you appear in front of people In East Williston, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In East Williston to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design agency In East Williston to work with you to succeed. Great designs developed by our website design company help you and secure results!

Reaching Your Prospects In East Williston on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• People that are followers of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In East Williston is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business locally In East Williston Facebook is a great method to reach your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI PPC advertising consultants, our local advertising company, search engine optimization ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063