Facebook & Social Media Advertising In Flower Hill

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Flower Hill, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you reach people In Flower Hill, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Flower Hill to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to let our website design experts In Flower Hill to help you to succeed. Excellent designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Flower Hill on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Flower Hill is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Flower Hill Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad company, SEO ad agency on Long Island or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design experts or our marketing consulting services in Nassau call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063