Facebook & Social Media Advertising In Flower Hill

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Flower Hill, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

Once you appear in front of people In Flower Hill, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Flower Hill to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In Flower Hill to assist your business to achieve results. Exceptional designs by our website design agency drive success and achieve results!

Reaching Your Prospects In Flower Hill on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People who are followers of your page;
• Individuals who may have related passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Flower Hill is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Flower Hill Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising company, our local ad agency in NY, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design company, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063