Facebook & Social Media Advertising In Great Neck Gardens

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Great Neck Gardens, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you connect with people In Great Neck Gardens, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Great Neck Gardens to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design agency In Great Neck Gardens to help your business to succeed. Excellent designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Great Neck Gardens on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• People who are fans of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Great Neck Gardens is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Great Neck Gardens Facebook is a great way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising company, our local ad agency in Nassau County, SEO ad agency or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design in Suffolk County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063